What Feature Is Required to Track Customer Search Terms on A Website?
90% of all purchases will be online in the next nine years, meaning over 80% of users will be shopping online (Source: Oberlo). As the magnitude of the eCommerce site…
Reasons a Call to Action is Important – What Is a Call-To-Action and What Should They Do for You?
Call-to-Action (CTA) is one of the critical factors of any effective marketing campaign. For a successful marketing campaign, you must have impactful CTAs to improve conversion rates, boost revenue, and…
Common Google Analytics Data Errors and How to Fix Them
Don’t worry if you are having trouble with Google Analytics. Even SEO experts and professionals have to face this. Google Analytics sometimes shows data errors. If you don’t know how…
How to Use the Google Analytics New Custom Audience Report for Better Remarketing
If you are already using Google Analytics, you can quickly improve remarketing. It allows you to reach viewers who have already visited your website. Different powerful Google Analytics segmentation capabilities…
What Is a Referral and How to Build a Referral Program into Your Online Business?
What’s more important than a strong marketing campaign? The element of trust. People trust other people’s experiences and word of mouth more than anything else when it comes to purchasing.…
Which Ad Extension Would You Use for An Advertiser Who Has a Chain of Local Restaurants?
A functional restaurant does not mean a successful restaurant even if you are doing the basics right – ambiance, food, service, pricing, etc. In today’s competitive business environment, you cannot…
Why Isn’t Social Media Marketing Enough to Maximize Your Reach and Promote Your Business Online?
Is social media marketing enough? No, it isn’t! We cannot oppose the fact that social media plays an essential role for a business in terms of growth, sales, and building…
What Is the Key-Value Proposition of Google Search Campaigns?
If there is anything that the Pandemic has taught us, it is that nothing lasts forever. The same goes for businesses. In 2021, many businesses are trying to recover the…