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Digital Marketing, SEM

What Is the Key-Value Proposition of Google Search Campaigns?

August 4, 2021 by iconnect in Digital Marketing, SEM

If there is anything that the Pandemic has taught us, it is that nothing lasts forever. The same goes for businesses. In 2021, many businesses are trying to recover the…

Digital Marketing, SEM

How Can Google Ads Help You Advance Your Business Goals?

July 6, 2021 by iconnect in Digital Marketing, SEM

Digital ad campaigns have always been an integral part of digital marketing. It is an effective marketing strategy to promote a business and its products/services to increase traffic engagement and…

Digital Marketing, SEM, SEO

How Important Is Header Tag: An Improvement of SEO

June 1, 2020 by iconnect in Digital Marketing, SEM, SEO
SEO trends are continuously changing and evolving but for years H1 tag has remained a significant factor for SEO. To find out the truth about this claim continue reading this article.…
Digital Marketing, SEM, SEO

Meta Tag in SEO: Why is it Important?

May 30, 2020 by iconnect in Digital Marketing, SEM, SEO
About 93% of all online users start their online experience with a search engine (Source: Nine Stats) and these search engines use meta tags to serve users with relevant content.…
Digital Marketing, SEM, SEO

Colour Theory that Every Designer Should Know: A Brief Guide

May 20, 2020 by iconnect in Digital Marketing, SEM, SEO
Colour plays a critical role in design. According to Colourcom, it takes 90 seconds for someone to make a subconscious judgment about a product and about 90% of that judgement…
seo
Digital Marketing, SEM, SEO

How to do Keyword Research for SEO

May 12, 2020 by iconnect in Digital Marketing, SEM, SEO
Keyword research impacts many significant areas of SEO like content creation, on-page SEO, promotion, and more. Keyword research determines your target audience, what they want and how you can grab…
crawling, analyzing, indexing
Digital Marketing, SEM, SEO

How Search Engine Works on Website: Crawling, Analyzing, Indexing

May 10, 2020 by iconnect in Digital Marketing, SEM, SEO
Search engines discover, analyze and organize the content available on the internet to offer relevant results that satisfy the search queries.  For websites to show up in search results the…
Redirect
Digital Marketing, SEM, SEO

301 vs. 302 Redirects:Which is best for SEO?

May 6, 2020 by iconnect in Digital Marketing, SEM, SEO
Even in 2020 website owners are confused about which redirect to use – 301 or 302? In simple terms, a redirect is a way to send a search engine and…
Digital Marketing, SEM, SEO

The guide of mobile SEO in 2020

April 30, 2020 by iconnect in Digital Marketing, SEM, SEO
Mobile phones form a great part of our everyday life today. Did you know mobile devices can increase the number of generated leads and the sales you make? If you…
Digital Marketing, SEM, SEO

How to Build and Evaluate a Backlink

April 27, 2020 by iconnect in Digital Marketing, SEM, SEO
Backlinks are an important part of optimizing websites for search engines. It does not matter whether you are new or experienced at SEO when it comes to backlinks. Every time…
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