A Guide to Enterprise Development Grant (EDG) for Branding and Digital Marketing
2022 Marketing Strategy – Top Marketing Trends and Predictions for the Upcoming Year
Marketing is one of the most significant factors for business growth and success. However, there is a reason why marketers allocate the majority of the marketing budget to online marketing…
All in One SEO Vs. Yoast SEO, Which Is the Best?
More than 35% of the websites use WordPress as their content management system. Many different SEO plugins can be used with WordPress. This article will go over two of the…
What Feature Is Required to Track Customer Search Terms on A Website?
90% of all purchases will be online in the next nine years, meaning over 80% of users will be shopping online (Source: Oberlo). As the magnitude of the eCommerce site…
Reasons a Call to Action is Important – What Is a Call-To-Action and What Should They Do for You?
Call-to-Action (CTA) is one of the critical factors of any effective marketing campaign. For a successful marketing campaign, you must have impactful CTAs to improve conversion rates, boost revenue, and…
Common Google Analytics Data Errors and How to Fix Them
Don’t worry if you are having trouble with Google Analytics. Even SEO experts and professionals have to face this. Google Analytics sometimes shows data errors. If you don’t know how…
How to Use the Google Analytics New Custom Audience Report for Better Remarketing
If you are already using Google Analytics, you can quickly improve remarketing. It allows you to reach viewers who have already visited your website. Different powerful Google Analytics segmentation capabilities…
What Is a Referral and How to Build a Referral Program into Your Online Business?
What’s more important than a strong marketing campaign? The element of trust. People trust other people’s experiences and word of mouth more than anything else when it comes to purchasing.…
Which Ad Extension Would You Use for An Advertiser Who Has a Chain of Local Restaurants?
A functional restaurant does not mean a successful restaurant even if you are doing the basics right – ambiance, food, service, pricing, etc. In today’s competitive business environment, you cannot…
Why Isn’t Social Media Marketing Enough to Maximize Your Reach and Promote Your Business Online?
Is social media marketing enough? No, it isn’t! We cannot oppose the fact that social media plays an essential role for a business in terms of growth, sales, and building…
What Is the Key-Value Proposition of Google Search Campaigns?
If there is anything that the Pandemic has taught us, it is that nothing lasts forever. The same goes for businesses. In 2021, many businesses are trying to recover the…
How To Make a Lead and Generate Sales for Your Online Business in 2021?
Lead generation is an incredibly important factor for business growth. Making a lead means increasing brand recognition and spreading awareness about your product/service. The primary purpose of making a lead…
Top 5 Landing Page Optimization Tools Marketers Swear By in 2021
A landing page is one of the most significant factors in a successful lead generation process. An appealing and attractive landing page helps you actively generate leads and gather customers. …
Which Metrics Are Especially Important to Clients Who Are Running a Branding Campaign?
No matter the marketing efforts you use, without monitoring and analysing the right metrics, your marketing campaign is running blindly. Whether it is a paid Google ads campaign, social media…
How To Schedule Posts on Facebook
Actively and constantly posting content on your Facebook page is a great strategy to keep your followers engaged. However, posting new posts constantly can be draining. This is why Facebook…
How Can Google Ads Help You Advance Your Business Goals?
Digital ad campaigns have always been an integral part of digital marketing. It is an effective marketing strategy to promote a business and its products/services to increase traffic engagement and…
Why Do You Need To Know About SERP? How Does It Make SEO Better For Websites?
SERP stands for “search engine results page”. When you search for something on a search engine, the first page that shows up is an SERP. Take a look at this…
What Is Keyword Cannibalization?
Optimizing your content for similar terms and phrases might make your rankings suffer from keyword cannibalization. You will be reducing your chances of ranking on search engines (Google) as your…
White Hat SEO vs. Black Hat SEO
When it comes to an industry as extensive as SEO, you will get many opinions about the most effective way to approach website optimization. While many tactics work, deciding on…
What Is A Lead Magnet And How To Create It?
Magnets are an effective marketing tool intended to gain a prospect’s contact information. These magnets take a lot of time and effort to produce. Email lists, podcasts, contests, and video…