SERP stands for “search engine results page”. When you search for something on a search engine, the first page that shows up is an SERP. Take a look at this…

Optimizing your content for similar terms and phrases might make your rankings suffer from keyword cannibalization. You will be reducing your chances of ranking on search engines (Google) as your…

When it comes to an industry as extensive as SEO, you will get many opinions about the most effective way to approach website optimization. While many tactics work, deciding on…

Magnets are an effective marketing tool intended to gain a prospect’s contact information. These magnets take a lot of time and effort to produce. Email lists, podcasts, contests, and video…

Promoting your business online is much more difficult today than it was a decade ago, thanks to the complexities of online searches and social media digital marketing. The digital marketing…

Search Engine Optimization might seem like something that is only for improving the ranking of a website. However, various SEO tools and strategies are used to achieve the ultimate goals…

An algorithm is a predefined set of pathways that one should follow when solving specific problems. Google, the world’s most-used search engine, has a fixed set of rules that it…

Since the major Google algorithm update in 2018, the medic update, the term EAT has been in the lexicon of many SEOs. EAT represents three main ranking principles that Google…

The goal of search engines is to provide people with the correct results for their searches. Google, the largest search engine, is constantly collecting and analyzing data to help people…