A landing page is one of the most significant factors in a successful lead generation process. An appealing and attractive landing page helps you actively generate leads and gather customers.  Even a slight improvement in conversion rates can have a massive impact on your business profit.

Image Credits:Clicky Drip

Therefore, marketers use landing page optimisation tools to improve the performance of a landing page by performing content experiments (with split testing/ A/B testing/ etc.). With the help of the right landing page Optimisation tool, you can improve your landing page’s performance. Thus, making leads and increasing conversion rates. If you want to gain a competitive advantage in PPC advertising, invest in landing page Optimisation tools.

Today we will reveal the top 5 landing page Optimisation tools used in 2021.

What is Landing Page Optimization?

Landing page Optimisation means boosting the performance of the landing page. To optimize the landing page, you have to understand how it is currently performing and what you need to do to improve its performance. Analysing the critical data (like page visitors, User experience and visitor behaviour, etc.) will tell you where you need to put more effort. Then you can improve different elements like navigation, visuals and layout to optimize the landing page.

All this is possible with the help of a landing page Optimisation tool. By going the extra mile, you incline more visitors to become leads and ultimately customers – which in return increases the ROI (Return on Investment) of your PPC (Pay Per Click) campaign.

Image Credits: Onyx Tech

Now let’s talk about the top five landing page Optimisation tools that marketers swear by.

Top Landing Page Optimization Tools in 2021

1. Unbounce

Unbounce is primarily a landing page creator that offers built-in features to optimize a landing page. Some of its key features include smart traffic, unlimited pop-ups, sticky bars, and a drag and drop interface. You can use these features to share promotions and new offers with your visitors. According to Hotjar, Unbounce pop-ups increased the monthly user sign-ups by 70 new users. It is affordable and makes it a cost-effective option for entrepreneurs and start-ups to invest in — the Optimize Plan by unbound costs $120 per month.


2. Google Analytics

Google Analytics is one tool that all digital marketers use. It is beneficial for optimizing the landing pages as it can help you evaluate how your website performs. It has a dedicated section for landing page analytics and statistics. It helps you find out which pages visitors land on the most and how much time they spend on each page on average. Google Analytics also gives your Bounce rate, number of new visitors, and other vital stats. This information gives you a solid foundation to strategize and determine what changes are required. The best thing about using Google Analytics is that its standard version is free!


3. Hotjar

Hotjar is an advanced inbound marketing and landing page optimization tool that tells you how users interact with different elements of your landing page. It is also used for landing page surveys. So, you can use this tool to create a customer feedback form that you can add directly to your landing page. This allows you to collect information and feedback from website visitors. Moreover, Hotjar also offers A/B testing, real-time customer response analysis, and tracking visitor behaviour. If you cannot analyse different statistics, Hotjar gives you auto recommendations to optimize your landing page based on the collected data. The basic version of this tool is free, but it also offers three different subscription plans. The Business Plan and Scale Plan cost $99 and $389 per month, respectively.


4. Instapage

Instapage was created initially for in-house marketing teams and marketing agencies. It is one of the best landing page optimization tools out there. Instapage allows you to perform content experiments, locate sources of friction, analyse user behaviour and build page variants. The best thing about this tool is that it offers a super intuitive drag and drop landing page editor. Plus, you get more than 200 templates to customize your landing page fully. By tracking and analysing the data, you can make timely improvements to optimize your landing page and generate more leads – thus, increasing the number of potential customers.


5. LeadPages

Last but not least on the list is LeadPages, a landing page Optimisation tool to convert website visitors into long-term paying customers. LeadPages allows you to add drag and drop features, create popup forms, build alert bars, and more.  In short, it gives you multiple tools to optimize your landing page and improve your lead generation funnel.  One of its unique features is the template Marketplace that contains hundreds of customizable templates. You can also create your own templates and sell them on the Marketplace for 100% Commission. LeadPages Is super affordable as the subscription plan starts at only $25 per month. So, if you are a solo marketer, an entrepreneur for a business start-up, invest in LeadPages!


A landing page is an essential element of the sales funnel. With a poor-quality landing page, all your lead generation efforts can go to fail. The conversion rate of an average landing page is only 2.35% (Source: Klien Boost). If you want to take that number higher, improve your landing page performance. Thus, it is crucial to invest in landing page optimization tools that improve the performance of your landing pages to generate more leads and increase conversion.


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