Search Engine Optimization might seem like something that is only for improving the ranking of a website. However, various SEO tools and strategies are used to achieve the ultimate goals of any online business.

When websites employ the best optimization tools, like those mentioned below, they tend to achieve their growth and exposure goals much quicker. This is because SEO optimization attracts higher traffic for the website.


Here are the ten best SEO tools for search engine marketing in 2020.


1. Google Search Console

Previously, it was called Google Webmaster Tools. The Google Search Console is a free SEO tool that helps one understand and improve how Google identifies a site. It also monitors and investigates the content of a website for Google’s search results.

It consists of several marketing SEO tools that can fix a website; some include indexing problems and sitemap issues, improving the site’s appearance, sending malware alerts, backlinks monitoring, and optimizing content with high ranking keywords and much more. Thus, many website developers, site administrators, business owners, and SEO specialists access and use it to optimize their websites.

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2. Ahrefs

Ahrefs is known as one of the best SEO and competitor research tools. It not only optimizes the website, but it also keeps one informed about SEO strategies that the competitors employ. These strategies may include backlink index and keyword index comparison.

To ensure the website’s high ranking, it points out the parts of a website and technical SEO that may need improvement. Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, commented that this tool helped them earn a very high ranking and attracted up to 350,000 visitors per month. (Source: Merge)

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3. BuzzStream

BuzzStream is famous for its email outreach, domain research, and project management. It offers a collection of tools to audit and research the competitors’ strategies to optimize their websites.

BuzzStream’s features include collecting domain age data for a specific website, information about the competitors’ rankings, maintaining an author’s list for their writings, and tracking the competitors’ social media accounts.

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4. SEMrush

This tool is known for its keyword research. It provides website owners and content strategists with data about the number of people searching for a specific keyword. It also tracks the strategies that the competitors are using for their keywords. Furthermore, SEMrush can also spy on the  competitors’ text and media ads.

Several businesses, like Philips, Hyatt, and PayPal, utilize SEMrush for their optimization strategy. The tool has a vast database consisting of over 46 million domains, more than 120 million keywords, and a mobile friendly app!

This tool also has an SEO audit feature that gives one protection from Google’s algorithms and builds an effective link strategy.

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5. Linkody

Linkody is the all-in-one SEO tool. Its main feature is to monitor backlinks, not only for the website but also for competitors’ websites. It also provides one with information about the person using your links and the keywords used to search for the website.

This tool is very useful in generating backlink analysis reports and monitoring the website’s social media shares. Linkody is affordable and can quickly build a link for the website. One of its best features is deleting a bad link that may affect the site’s SEO.

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6. Ontolo

Ontolo provides one with the prospects of topic-based links, types of links, and phrases. It prepares a customized database after searching, analyzing, and filtering the prospects of links on the pages on your site. This data can help grow the site’s traffic, not just through keyword research, but through other means.

To make the website more authoritative, it brings out opportunities from many data sources as well. No matter the keyword ranking, Ontolo goes beyond it. It pulls the prospects from 80 data sources and provides one with the option to export that data. Some of its tools like Backlinking, SERP Dominator, and Link Monitoring, are free upon registration.

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7. WooRank

WooRank is a super-fast and easy-to-use SEO tool. It is mainly used to help one in SEO auditing and digital marketing. This tool can collect massive data from social media and compile it in one place for convenience. For its simple interface, efficient user experience,  the amount of data it aggregates, and ease of use, WooRank has undoubtedly received a high ranking by various top websites.

It provides a full report card for the analysis. After launching, it lists some of the activities that can be adopted to improve the website. Other features include analysis of the overall status and improvement in a website’s performance through SEO tactics.

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8. Moz Pro

Moz Pro uses a data-driven approach. It provides one with the fastest overviews of keywords and domains when researched. The tool even points out lower ranking keywords and assigns a score to each keyword. This way, one can easily compare the listed keywords and choose the higher-ranking ones for their website.

Moz Pro’s Google Chrome extension suggests the optimization of any domain that one can visit. This tool can provide all the titles and descriptions very quickly. Unfortunately, this tool’s major drawback is that it only offers complete information upon subscription. However, we do believe it is worth every penny!

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9. HubSpot’s Website Grader

HubSpot also provides reports on domains. This feature allows one to analyze the website’s performance and adopt certain tactics and strategies to improve their rankings. It also scores the website’s user-friendliness. It is perhaps the fastest way to improve the website and optimize it.

This tool can also score the security features of a website. Web developers, business owners, content writers, and many other stakeholders can use HubSpot to create effective SEO strategies.

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10. Google Adwords Key Planner

Concluding this list is the Google Adwords Key Planner, which provides comprehensive reports about keywords that can be used to grow a website’s traffic. One can quickly learn the competitiveness of any specific keyword by looking at their Adwords’ price. The report contains an analysis of keywords based on their search volume or CPC (cost per click).

This keyword tool is free-to-use, and the fact that it is included in Google’s Ecosystem is what sets it apart from the rest of the tools on this list.

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