Lead generation is an incredibly important factor for business growth. Making a lead means increasing brand recognition and spreading awareness about your product/service. The primary purpose of making a lead is to nurture prospects through the marketing and sales funnel. If done right, lead generation can lead to life-long customers.
If you want to spread brand awareness and grow your business, start making more leads. This post will break down six full-proof lead generation strategies to optimize your efforts and convert qualified prospects into customers. These strategies will grow your leads by 113%!
Image Credits:Square 2 Marketing
What is a Lead?
A lead is a potential customer or prospect interested in your products and services – and can invest in them if you play your cards right. One of the most important goals of marketing focuses on how to make a lead. Marketers rely on various channels and strategies to drive leaves and improve conversion rates.
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Now we will reveal six lead generation strategies that will take your business to the next level.
6 Strategies to Make a Lead
1. Identify Target Audience
In the initial stages of a sales funnel, every lead is a target audience. Therefore, to make a lead, the first step is to identify your target audience. Your target audience is the people who will benefit from your product/service. Conduct market research to find your target audience and learn who they are, what they like, and how much they are willing to pay.
Did you know: 70% of millennials are frustrated with brands sending irrelevant marketing content (Source: Forbes). This is why it is important to know your audience. Once you know your target audience, you can create a more relevant and engaging marketing strategy to grab the audience’s attention and motivate them to turn into leads.
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2. Review Homepage Messaging
Lead generation starts at home Because your homepage gets the most traffic – especially if you are actively promoting your website. Even if your website ranks top in SERPs and gets a tremendous amount of traffic, it is useless if the visitors are not staying on your website. Why? Because his traffic is only effective if the visitors are turning into leads.
It takes 50 milliseconds (0.5 seconds) for visitors to form an opinion about your website. Since your homepage is where most visitors must interact with your website and business, it should be impressive.
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Therefore, you should regularly review and adjust your homepage to generate more leads. According to a case study, Tandberg, a teleconferencing platform, increased its lead generation by 50% by improving its homepage CTA.
3. Set Campaign Goals
Every successful marketing campaign has a goal. ‘Making the most leads’ is not a goal. Set realistic targets based on past performance. Analyze the past statistics and set a benchmark figure for visits, leads, conversions, and sales. Determining how many leads you need to reach the desired number of customers will help you create a campaign to hit your sales goal.
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4. Create A Sales Funnel
A sales funnel represents the perfect journey or process of a viewer becoming a customer. Businesses have to advertise their products and services to many individuals, but just a tiny amount gives actual contact information and turns into leads. Out of those leads, only a fraction moves towards becoming customers.
Why do we call it a sales funnel? Because you need to funnel down the prospects with the end goal to turn them into a customer. But actually, it’s of the fact that it’s narrow towards the bottom and wide on the top. Your audience is at the top of the funnel, while as you move towards the bottom, only committed leads are left (and converted into customers). Sales funnel makes marketing simpler, saves cost, generates more leads, improves conversion rate, and gives a higher return on investment (ROI).
Here are the four main stages of a Sales Funnel:
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5. Leverage Social Media to Connect and Engage
Social media has become the marketer’s top choice for lead generation. 73% marketers believe social media to be “somewhat effective” or “very effective” for leads generation (Source: Oberlo). Implement social media marketing strategies to capture qualified leads for your sales funnel. You can introduce valuable lead magnets to attract your social media followers/viewers to interact and engage with you. High social media engagement will lead to lead generation, lead nurturing and lead conversion.
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6. Using Email Newsletter to Build Relationships
Even in 2021, email marketing is as relevant and effective as ever. Using email to make leads and build relationships is not easy as email is one-to-one communication. 80% of business professionals believe that email marketing increases customer retention (Source: HubSpot).
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Here are simple ways to build strong relationships with email newsletters:
- Be honest
- Offer relevant and high-quality content
- Provide value and add CTAs
- Focus on non-sales content
- Know your subscribers
- Get personal and show empathy
Making a lead is not a simple task. Driving quality leads takes time and patience. Use the strategies mentioned above to generate leads and grow your business. Create an engaging email newsletter, leverage your social media presence, nurture your sales funnel and set realistic goals. Keep working towards crafting an effective lead generation campaign, and soon you will achieve the desired results.