{"id":23852,"date":"2022-11-03T03:29:09","date_gmt":"2022-11-02T19:29:09","guid":{"rendered":"https:\/\/www.i-connectweb.com\/?p=23852"},"modified":"2023-02-28T00:32:16","modified_gmt":"2023-02-27T16:32:16","slug":"what-is-seo-keyword-optimization","status":"publish","type":"post","link":"https:\/\/www.i-connectweb.com\/zh-hant\/blog\/what-is-seo-keyword-optimization","title":{"rendered":"\u4ec0\u9ebc\u662fSEO\u95dc\u9375\u5b57\u512a\u5316\uff1f\u77ad\u89e3\u95dc\u9375\u5b57\u6392\u540d\uff0c\u5982\u4f55\u8b93\u60a8\u7684\u7684\u4e8b\u696d\u4e8b\u534a\u529f\u500d\uff1f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of 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title=\"1.\u660e\u78ba\u63cf\u7e6a\u4f60\u7684\u76ee\u6a19\u7528\u6236\u8f2a\u5ed3\">1.\u660e\u78ba\u63cf\u7e6a\u4f60\u7684\u76ee\u6a19\u7528\u6236\u8f2a\u5ed3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.i-connectweb.com\/zh-hant\/blog\/what-is-seo-keyword-optimization\/#2%E7%B8%AE%E5%B0%8F%E7%84%A6%E9%BB%9E%E4%B8%A6%E8%AA%BF%E6%9F%A5%E9%97%9C%E9%8D%B5%E5%AD%97%E7%9A%84%E7%AB%B6%E7%88%AD%E6%83%85%E6%B3%81\" title=\"2.\u7e2e\u5c0f\u7126\u9ede\u4e26\u8abf\u67e5\u95dc\u9375\u5b57\u7684\u7af6\u722d\u60c5\u6cc1\">2.\u7e2e\u5c0f\u7126\u9ede\u4e26\u8abf\u67e5\u95dc\u9375\u5b57\u7684\u7af6\u722d\u60c5\u6cc1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" 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Keyword)\uff1f\">\u5982\u4f55\u88fd\u4f5c\u9069\u5408\u7684\u5167\u5bb9\u4ee5\u67b6\u69cb\u5229\u57fa\u95dc\u9375\u5b57 (Niche Keyword)\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"color: #ffc20e; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"%E7%95%B6%E4%BD%A0%E6%83%B3%E8%A6%81%E5%BF%AB%E9%80%9F%E5%9C%B0%E5%9C%A8%E7%B6%B2%E8%B7%AF%E4%B8%8A%E5%B0%8B%E6%89%BE%E7%AD%94%E6%A1%88%E6%99%82%EF%BC%8C%E9%80%9A%E5%B8%B8%E6%9C%83%E6%80%8E%E9%BA%BC%E5%81%9A%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">\u7576\u4f60\u60f3\u8981\u5feb\u901f\u5730\u5728\u7db2\u8def\u4e0a\u5c0b\u627e\u7b54\u6848\u6642\uff0c\u901a\u5e38\u6703\u600e\u9ebc\u505a\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u5c31\u50cf\u5927\u90e8\u4eba\u4e00\u6a23\uff0c\u6253\u958b\u7b46\u96fb\u6216\u662f\u667a\u6167\u578b\u624b\u6a5f\uff0c\u958b\u555f\u4e00\u500b\u7db2\u9801\u700f\u89bd\u5668\uff0c\u7136\u5f8c\u76f4\u63a5\u9ede\u64ca\u641c\u5c0b\u6b04\u4f4d\uff0c\u5beb\u51fa\u67d0\u4e9b\u7c21\u55ae\u7684\u55ae\u8a5e\u3002\u800c\u6309\u4e0b\u78ba\u5b9a\u9375\u4e4b\u5f8c\uff0c\u641c\u7d22\u7d50\u679c\u5c31\u6703\u5728\u4f60\u9084\u4f86\u4e0d\u53ca\u7728\u773c\u4e4b\u9593\u986f\u793a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u4f60\u53ef\u66fe\u60f3\u904e\uff0c\u4f60\u6240\u8f38\u5165\u7684\u55ae\u8a5e\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u626e\u6f14\u8457\u4ec0\u9ebc\u6a23\u7684\u89d2\u8272\uff1f\u70ba\u4ec0\u9ebc\u7e3d\u662f\u80fd\u8f15\u6613\u5730\u627e\u51fa\u5f9e\u55ae\u8a5e\u5f9e\u884d\u751f\u51fa\u4f86\u7684\u76f8\u95dc\u7db2\u9801\uff1f\u57fa\u65bc\u6b64\uff0c\u7576\u4f60\u8a2d\u60f3\u7528\u6236\u60f3\u8981\u518d\u7db2\u8def\u4e0a\u5c0b\u627e\u7b54\u6848\u6642\uff0c\u662f\u5426\u4e5f\u5e0c\u671b\u7528\u6236\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u80fd\u8f15\u6613\u5730\u5c31\u5c07\u60a8\u7684\u7db2\u9801\u64fa\u5728\u641c\u5c0b\u7d50\u679c\u9801\u7684\u7b2c\u4e00\u4f4d\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u57fa\u65bc\u6b64\uff0c\u4f48\u5c40\u60a8\u4e8b\u696d\u7684<\/span><span style=\"font-weight: 300;\">SEO <\/span><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u5c07\u986f\u5f97\u6975\u70ba\u91cd\u8981\u3002\u5728\u63a5\u4e0b\u4f86\u7684\u6587\u7ae0\u4e2d\uff0c\u60a8\u5c07\u6703\u5b78\u7fd2\u5982\u4f55\u57f7\u884c\u6210\u529f\u7684<\/span><span style=\"font-weight: 300;\"> SEO <\/span><span style=\"font-weight: 400;\">\u512a\u5316\uff0c\u4ee5\u53ca\u5982\u4f55\u52a0\u5f37\u548c\u64b0\u5beb\u66f4\u7b26\u5408\u641c\u7d22\u7d50\u679c\u7684\u76f8\u95dc\u5167\u5bb9\u3002\u95dc\u65bc<\/span><span style=\"font-weight: 300;\">SEO <\/span><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u6392\u540d\u512a\u5316\u7684<\/span><span style=\"font-weight: 300;\">7<\/span><span style=\"font-weight: 400;\">\u5927\u79d8\u8a23\uff0c<\/span> <span style=\"font-weight: 400;\">\u5e36\u4f60\u4e00\u6b65\u6b65\u5730\u627e\u51fa\u5177\u6709\u9ad8\u8f49\u63db\u50f9\u503c\u7684<\/span><span style=\"font-weight: 300;\">SEO<\/span><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\uff0c\u8b93\u95dc\u9375\u5b57\u6210\u70ba\u60a8\u6700\u4f73\u7684\u54c1\u724c\u4ee3\u8a00\u4eba\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4ec0\u9ebc\u662f\u95dc\u9375\u5b57\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u70ba\u4ec0\u9ebc\u95dc\u9375\u5b57\u91cd\u8981\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u4ec0\u9ebc\u662f\u597d\u7684\u95dc\u9375\u5b57\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u9078\u64c7\u9069\u5408\u95dc\u9375\u5b57\u7684\u95dc\u9375\u8981\u7d20\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u591a\u5c11\u7684\u95dc\u9375\u5b57\u7d44\u5408\u624d\u7b97\u8db3\u5920\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u5982\u4f55\u6b63\u78ba\u5730\u627e\u5230\u9069\u5408\u7684\u95dc\u9375\u5b57\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u5982\u4f55\u88fd\u4f5c\u9069\u5408\u7684\u5167\u5bb9\u4ee5\u67b6\u69cb\u5229\u57fa\u95dc\u9375\u5b57<\/span><span style=\"font-weight: 300;\"> (Niche Keyword)<\/span><span style=\"font-weight: 400;\">\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">\u2014\u2014-<\/span><\/p>\n<h2 style=\"color: #ffc20e; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AFSEO%E9%97%9C%E9%8D%B5%E5%AD%97%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">\u4ec0\u9ebc\u662f<\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7c21\u55ae\u800c\u8a00\uff0c\u7528\u6236\u5728\u641c\u5c0b\u5f15\u64ce\u4e2d\u6240\u8f38\u5165\u7684\u6587\u5b57\u5167\u5bb9\uff0c\u5927\u90e8\u5206\u7684\u7d44\u6210\u5c31\u662f\u4e00\u7d44\u55ae\u8a5e\u6216\u4e00\u6bb5\u53e5\u5b50\u3002\u800c\u9019\u4e00\u7d44\u55ae\u8a5e\u6216\u67d0\u6bb5\u53e5\u5b50\uff0c\u57fa\u672c\u4e0a\u5c31\u69cb\u6210\u4e86\u95dc\u9375\u5b57\u7684\u57fa\u672c\u689d\u4ef6\u3002\u95dc\u9375\u5b57\u4f86\u6e90\u8207\u641c\u5c0b\u9700\u6c42\uff0c\u5982\u4f55\u6709\u6548\u5730\u5229\u7528\u641c\u5c0b\u7d50\u679c\uff0c\u4e26\u6ce8\u5165\u5728\u5167\u5bb9\u7de8\u6392\u4e0a\u662f\u7d55\u5c0d\u6709\u52a9\u65bc\u60a8\u63d0\u5347\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u4e2d\u7684\u7d50\u679c\u3002\u512a\u5316\u7684\u7a0b\u5ea6\u8d8a\u9ad8\uff0c\u7db2\u7ad9\u7684\u6392\u540d\u5c31\u8d8a\u9ad8\u3002\u800c\u7db2\u7ad9\u7684\u6392\u540d\u8d8a\u9ad8\uff0c\u7528\u6236\u900f\u904e\u641c\u5c0b\u5f15\u64ce\u7684\u641c\u5c0b\u7d50\u679c\u9801\u627e\u5230\u60a8\u7db2\u7ad9\u7684\u6a5f\u6703\u4e5f\u5c31\u8d8a\u9ad8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u77ad\u89e3\u95dc\u9375\u5b57\u7684\u8abf\u67e5\u5c31\u6703\u986f\u5f97\u975e\u5e38\u91cd\u8981\u3002\u4e00\u7d44\u597d\u7684\u95dc\u9375\u5b57\u9996\u5148\u5fc5\u5b9a\u6703\u8207\u4f60\u7db2\u7ad9\u7684\u4e3b\u984c\u6709\u76f8\u95dc\u7684\u9023\u7d50\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8209\u4f8b\u800c\u8a00\uff0c\u7576\u4f60\u8f38\u5165\u300c<\/span><span style=\"font-weight: 400;\">\u7926\u6cc9\u6c34<\/span><span style=\"font-weight: 400;\">\u300d\u5728\u641c\u5c0b\u5f15\u64ce\u4e2d\uff0c\u641c\u5c0b\u7684\u7d50\u679c\u5c07\u6703\u986f\u793a\u773e\u591a\u5305\u542b\u6b64\u95dc\u9375\u5b57\u7684\u5167\u5bb9\uff1a<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-23840 size-full\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_1\u63d2\u5716.jpg\" alt=\"\" width=\"1200\" height=\"701\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_1\u63d2\u5716.jpg 1200w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_1\u63d2\u5716-300x175.jpg 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_1\u63d2\u5716-1024x598.jpg 1024w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_1\u63d2\u5716-768x449.jpg 768w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_1\u63d2\u5716-480x280.jpg 480w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_1\u63d2\u5716-330x193.jpg 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_1\u63d2\u5716-24x14.jpg 24w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_1\u63d2\u5716-36x21.jpg 36w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_1\u63d2\u5716-48x28.jpg 48w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u300c<\/span><span style=\"font-weight: 400;\">\u7926\u6cc9\u6c34<\/span><span style=\"font-weight: 400;\">\u300d\u662f\u4e00\u7d44\u77ed\u7684\u95dc\u9375\u5b57\u7d44\u5408\uff0c\u800c\u95dc\u65bc\u95dc\u9375\u5b57\u7684\u9577\u5ea6\uff0c\u5927\u81f4\u4e0a\u53ef\u5206\u70ba\u5169\u7a2e\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 300;\">*<\/span><span style=\"font-weight: 400;\">\u77ed\u7684\u95dc\u9375\u5b57\uff0c\u5305\u542b<\/span><span style=\"font-weight: 400;\">\u5169\u500b\u5230\u4e09\u500b\u6587\u5b57<\/span><span style=\"font-weight: 400;\">\u6216<\/span><span style=\"font-weight: 400;\">\u4e00\u500b<\/span><span style=\"font-weight: 400;\">\u55ae\u8a5e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">*<\/span><span style=\"font-weight: 400;\">\u9577\u5c3e\u7684\u95dc\u9375\u5b57\uff0c\u5305\u542b<\/span><span style=\"font-weight: 400;\">\u4e94\u500b<\/span><span style=\"font-weight: 400;\">\u6216\u4ee5\u4e0a\u7684<\/span><span style=\"font-weight: 400;\">\u6587\u5b57\u6216\u662f\u55ae\u8a5e<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u77ed\u7684\u95dc\u9375\u5b57\u901a\u5e38\u9762\u5411\u7684\u662f\u4e00\u500b\u66f4\u70ba\u5ee3\u6cdb\u7684\u4e3b\u984c\uff0c\u5c31\u5982\u4ee5\u4e0a\u300c<\/span><span style=\"font-weight: 400;\">\u7926\u6cc9\u6c34<\/span><span style=\"font-weight: 400;\">\u300d\u7684\u4f8b\u5b50\u3002\u9577\u5c3e\u7684\u95dc\u9375\u5b57\u5247\u66f4\u591a\u662f\u7d30\u5206\u5316\u4e3b\u984c\u3002\u8acb\u53c3\u8003\u5716\u4e2d\u5c0d\u65bc\u9577\u5c3e\u95dc\u9375\u5b57\u7248\u672c\u7684\u793a\u7bc4\uff0c\u5982\u679c\u8f38\u5165\u300c<\/span><span style=\"font-weight: 400;\">\u65e5\u672c\u9032\u53e3\u7926\u6cc9\u6c34<\/span><span style=\"font-weight: 400;\">\u300d\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u4e86\u9019\u57fa\u672c\u7684\u8a8d\u8b58\u4e4b\u5f8c\uff0c\u5c31\u80fd\u7406\u89e3\u54ea\u4e00\u7d44\u7684\u95dc\u9375\u5b57\u66f4\u9069\u7528\u5728\u4f60\u7684\u7db2\u7ad9\u4e2d\u3002\u7576\u4f60\u958b\u59cb\u4f5c\u95dc\u9375\u5b57\u8abf\u67e5\u4e4b\u5f8c\uff0c\u7dca\u63a5\u8457\u4f60\u5c07\u6703\u958b\u59cb\u5340\u5206\u548c\u7be9\u9078\u4e0d\u540c\u7684\u95dc\u9375\u5b57\u7d44\u5408\uff0c\u4e26\u57f7\u884c\u4e00\u500b\u7531\u4f60\u89aa\u81ea\u5efa\u69cb\u7684\u300c\u7528\u6236\u641c\u5c0b\u52d5\u6a5f\u300d<\/span><br \/>\n<span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-23842 size-full\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_2.jpg\" alt=\"\" width=\"1200\" height=\"852\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_2.jpg 1200w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_2-300x213.jpg 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_2-1024x727.jpg 1024w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_2-768x545.jpg 768w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_2-480x341.jpg 480w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_2-330x234.jpg 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_2-24x17.jpg 24w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_2-36x26.jpg 36w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_2-48x34.jpg 48w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/p>\n<h2 style=\"color: #ffc20e; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"%E4%B8%89%E5%80%8B%E5%9F%BA%E6%9C%AC%E7%9A%84%E6%90%9C%E5%B0%8B%E5%8B%95%E6%A9%9F\"><\/span><span style=\"font-weight: 400;\">\u4e09\u500b\u57fa\u672c\u7684\u641c\u5c0b\u52d5\u6a5f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6bcf\u4e00\u500b\u95dc\u9375\u5b57\u7684\u80cc\u5f8c\u90fd\u662f\u4e00\u500b\u7cbe\u5fc3\u7b56\u5283\u5f8c\u7684\u7d50\u679c\uff0c\u5728\u958b\u59cb<\/span><span style=\"font-weight: 300;\"> SEO <\/span><span style=\"font-weight: 400;\">\u64cd\u4f5c\u4e4b\u524d\uff0c\u5fc5\u9808\u5f97\u77ad\u89e3\u300c\u7528\u6236\u641c\u5c0b\u52d5\u6a5f\u300d\u7684\u4e09\u500b\u57fa\u672c\u5206\u985e\uff1a<\/span><span style=\"font-weight: 400;\">\u8cc7\u8a0a<\/span><span style=\"font-weight: 400;\">\u578b\u3001<\/span><span style=\"font-weight: 400;\">\u5c0e\u822a<\/span><span style=\"font-weight: 400;\">\u578b\u548c\u4ea4\u6613\u578b\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A8%8A%E6%81%AF%E5%9E%8B%EF%BC%9A\"><\/span><span style=\"font-weight: 400;\">\u8a0a\u606f\u578b\uff1a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7528\u6236\u641c\u5c0b\u300c\u4ec0\u9ebc\u662f \u7926\u6cc9\u6c34\u300d\uff0c\u5927\u81f4\u4e0a\u662f\u60f3\u8981\u4e86\u89e3\u6709\u95dc\u7926\u6cc9\u6c34\u7684\u8cc7\u8a0a\uff0c\u4ee5\u53ca\u4efb\u4f55\u89e3\u91cb\u7926\u6cc9\u6c34\u7684\u5167\u5bb9\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%B0%8E%E8%88%AA%E5%9E%8B%EF%BC%9A\"><\/span><span style=\"font-weight: 400;\">\u5c0e\u822a\u578b\uff1a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7528\u6236\u641c\u5c0b\u300c\u7926\u6cc9\u6c34\u54c1\u724c\u300d\uff0c\u5927\u81f4\u4e0a\u662f\u60f3\u4e86\u89e3\u76f8\u95dc\u7684\u7926\u6cc9\u6c34\u54c1\u724c\u7a76\u7adf\u6709\u54ea\u4e00\u4e9b\u3002\u6b64\u985e\u7528\u6236\u7684\u641c\u5c0b\u52d5\u6a5f\u901a\u5e38\u662f\u66f4\u9032\u968e\u7684\u641c\u5c0b\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BA%A4%E6%98%93%E5%9E%8B%EF%BC%9A\"><\/span><span style=\"font-weight: 400;\">\u4ea4\u6613\u578b\uff1a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7528\u6236\u641c\u5c0b\u300c\u7926\u6cc9\u6c34 \u54ea\u88e1\u8cb7\u300d\uff0c\u53ef\u80fd\u5c31\u662f\u7528\u6236\u60f3\u8981\u5c0b\u627e\u6216\u5b8c\u6210\u4ea4\u6613\u3002\u6b64\u985e\u641c\u5c0b\u5f80\u5f80\u5e36\u8457\u884c\u52d5\u7684\u76ee\u6a19\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5236\u5b9a<\/span><span style=\"font-weight: 300;\"> SEO <\/span><span style=\"font-weight: 400;\">\u512a\u5316\u7b56\u7565\u7684\u904e\u7a0b\u4e2d\uff0c\u52d9\u5fc5\u77ad\u89e3\u6bcf\u500b\u74b0\u7bc0\u7684\u300c\u539f\u56e0\u300d\u548c\u6e05\u695a\u5730\u77ad\u89e3\u81ea\u8eab\u7db2\u7ad9\u60f3\u8981\u5b8c\u6210\u7684\u76ee\u7684\u662f\u4ec0\u9ebc\u3002\u5728\u9019\u500b\u722d\u5206\u596a\u79d2\u7684\u6642\u4ee3\uff0c\u7528\u6236\u7121\u7455\u6d6a\u8cbb\u6642\u9593\u5728\u7121\u6cd5\u70ba\u81ea\u5df1\u63d0\u4f9b\u50f9\u503c\u7684\u4efb\u4f55\u5167\u5bb9\u4e4b\u4e0a\u3002\u5982\u4f55\u6709\u6548\u5730\u6839\u64da\u81ea\u8eab\u7db2\u7ad9\u7684\u5167\u5bb9\uff0c\u8a02\u88fd\u51fa\u4e00\u5957\u5c08\u5c6c\u65bc\u81ea\u5df1\u7684<\/span><span style=\"font-weight: 300;\"> SEO<\/span><span style=\"font-weight: 400;\">\u512a\u5316\u7b56\u7565\uff0c\u4e0d\u50c5\u4e8b\u534a\u529f\u500d\uff0c\u66f4\u80fd\u7bc0\u7d04\u4e0d\u5c11\u884c\u92b7\u6210\u672c\u548c\u6642\u9593\u6210\u672c\u3002<\/span><span style=\"font-weight: 300;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BC%E9%97%9C%E9%8D%B5%E5%AD%97%E9%87%8D%E8%A6%81%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">\u70ba\u4ec0\u9ebc\u95dc\u9375\u5b57\u91cd\u8981\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57<\/span><span style=\"font-weight: 400;\">\u4e4b<\/span><span style=\"font-weight: 400;\">\u6240\u4ee5\u91cd\u8981\uff0c\u5c31\u662f\u70ba\u4e86\u77ad\u89e3\u7528\u6236\u7a76\u7adf\u5728\u641c\u5c0b\u4ec0\u9ebc\u6a23\u7684\u5167\u5bb9\uff0c\u800c\u4f60\u6240\u63d0\u4f9b\u7684\u95dc\u9375\u5b57\u8207\u7db2\u7ad9\u4e0a\u7684\u5167\u5bb9\u662f\u5426\u80fd\u63d0\u4f9b\u6709\u7528\u7684\u50f9\u503c\u4ee5\u5e6b\u52a9\u7528\u6236\u89e3\u6c7a\u554f\u984c\u3002\u6bcf\u4e00\u7d44\u4f60\u6240\u9078\u64c7\u7684\u95dc\u9375\u5b57\uff0c\u90fd\u5c07\u6703\u662f\u4e00\u500b\u8b93\u7528\u6236\u767c\u73fe\u4f60\u7684\u6a5f\u6703\u3002\u56e0\u6b64\uff0c\u70ba\u907f\u514d\u6d6a\u8cbb\u7528\u6236\u7684\u6642\u9593\u8207\u4e0d\u53ef\u591a\u5f97\u7684\u6a5f\u6703\u6210\u672c\uff0c\u9078\u64c7\u6700\u5177\u6709\u76f8\u95dc\u6027\u7684\u95dc\u9375\u5b57\uff0c\u5247\u986f\u5f97\u975e\u5e38\u91cd\u8981\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u7684<\/span><span style=\"font-weight: 300;\"> SEO<\/span><span style=\"font-weight: 400;\">\u512a\u5316\u76ee\u6a19\uff0c\u61c9\u8a72\u662f\u76e1\u53ef\u80fd\u5730\u63d0\u5347\u6392\u540d\uff0c\u800c\u6392\u540d\u8d8a\u9760\u524d\u7d50\u679c\uff0c\u5c07\u66f4\u6709\u52a9\u65bc\u63d0\u5347\u7db2\u7ad9\u7684\u7e3d\u9ad4\u8a2a\u5ba2\u91cf\u3002\u5728\u9078\u64c7\u4e00\u500b\u597d\u7684\u95dc\u9375\u5b57\u4e4b\u524d\uff0c\u7e3d\u662f\u6703\u9762\u5c0d\u4e00\u4e9b\u68d8\u624b\u548c\u5169\u96e3\u7684\u554f\u984c\u3002\u50cf\u662f\uff0c\u4f60\u61c9\u8a72\u7e7c\u7e8c\u9075\u5b88\u4e00\u500b\u9577\u671f\u7684\u884c\u92b7\u7b56\u7565\uff0c\u9084\u662f\u70ba\u4e86\u9054\u6210\u4e00\u500b\u77ed\u671f\u7684\u884c\u92b7\u76ee\u6a19\uff1f\u7b54\u6848\u4e26\u6c92\u6709\u5c0d\u932f\u4e4b\u5206\uff0c\u4f46\u4e00\u5207\u90fd\u6839\u64da\u60a8\u6240\u5236\u5b9a\u7684\u884c\u92b7\u76ee\u7684\u548c\u76ee\u6a19\u6240\u6c7a\u5b9a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a5\u4e0b\u4f86\u6211\u5011\u5c07\u62c6\u89e3\u548c\u5206\u6790\u4ec0\u9ebc\u624d\u662f\u4e00\u500b\u597d\u7684\u95dc\u9375\u5b57\u3002\u6211\u5011\u5c07\u7e7c\u7e8c\u6cbf\u7528\u641c\u7d22\u5f15\u64ce\u512a\u5316\uff08<\/span><span style=\"font-weight: 300;\">SEO<\/span><span style=\"font-weight: 400;\">\uff09\u7684\u601d\u8def\uff0c\u518d\u52a0\u4e0a\u4ed8\u8cbb\u5ee3\u544a<\/span><span style=\"font-weight: 400;\">(\u95dc\u9375\u5b57\u5ee3\u544a PPC )<\/span><span style=\"font-weight: 400;\">\u4e2d\u7684\u300c\u6bcf<\/span><span style=\"font-weight: 400;\">\u9ede\u64ca<\/span><span style=\"font-weight: 400;\">\u4e00\u6b21\u6536\u8cbb\u6a21\u5f0f<\/span><span style=\"font-weight: 300;\"> \/Pay Per Click<\/span><span style=\"font-weight: 400;\">\u300d\uff0c\u7c21\u7565\u5730\u8a0e\u8ad6\u6b64\u5169\u7a2e\u7b56\u7565\u548c\u601d\u8def\u7684\u61c9\u7528\u7684\u65b9\u6cd5\uff0c\u5982\u4f55\u80fd\u6709\u52a9\u60a8\u7684\u7db2\u7ad9\u7372\u53d6\u6700\u5927\u7684\u6548\u76ca\u3002<\/span><\/p>\n<h2 style=\"color: #ffc20e; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E5%A5%BD%E7%9A%84%E9%97%9C%E9%8D%B5%E5%AD%97%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">\u4ec0\u9ebc\u662f\u597d\u7684\u95dc\u9375\u5b57\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9700\u8981\u5177\u5099\u4ec0\u9ebc\u6a23\u7684\u689d\u4ef6\uff0c\u624d\u80fd\u4fc3\u6210\u4e00\u500b\u597d\u7684\u95dc\u9375\u5b57\u5728\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u7b56\u7565\u4e4b\u4e2d\uff1f\u4ee5\u53ca\uff0c\u5728<\/span><span style=\"font-weight: 300;\">SEO <\/span><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u512a\u5316\u8207<\/span><span style=\"font-weight: 400;\">\u4ed8\u8cbb\u5ee3\u544a<\/span><span style=\"font-weight: 400;\">(\u95dc\u9375\u5b57\u5ee3\u544a PPC )<\/span><span style=\"font-weight: 400;\">\u300c\u6bcf\u9ede\u64ca\u4e00\u6b21\u6536\u8cbb\u6a21\u5f0f<\/span><span style=\"font-weight: 300;\"> \/Pay Per Click<\/span><span style=\"font-weight: 400;\">\u300d\u53c8\u5c0d\u63d0\u5347\u7db2\u9801\u7684\u641c\u5c0b\u7d50\u679c\u8d77\u5230\u4e86\u4ec0\u9ebc\u6a23\u7684\u4f5c\u7528\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5148\u91d0\u6e05\u4ee5\u4e0a\u5169\u7a2e\u81f3\u95dc\u91cd\u8981\u7684\u601d\u8def\uff0c\u7d55\u5c0d\u6709\u52a9\u65bc\u4f60\u63d0\u5347\u548c\u589e\u52a0\u7db2\u7ad9\u7684\u7af6\u722d\u512a\u52e2\u3002<\/span><\/p>\n<h2 style=\"color: #ffc20e; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E9%81%8B%E7%94%A8%E9%97%9C%E9%8D%B5%E5%AD%97%E5%9C%A8%E6%90%9C%E7%B4%A2%E5%BC%95%E6%93%8E%E5%84%AA%E5%8C%96%E7%AD%96%E7%95%A5%E4%B8%AD\"><\/span><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23844\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_3.jpg\" alt=\"\" width=\"1200\" height=\"852\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_3.jpg 1200w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_3-300x213.jpg 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_3-1024x727.jpg 1024w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_3-768x545.jpg 768w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_3-480x341.jpg 480w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_3-330x234.jpg 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_3-24x17.jpg 24w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_3-36x26.jpg 36w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_3-48x34.jpg 48w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\u5982\u4f55\u904b\u7528\u95dc\u9375\u5b57\u5728\u641c\u7d22\u5f15\u64ce\u512a\u5316\u7b56\u7565\u4e2d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e00\u500b\u597d\u7684<\/span><span style=\"font-weight: 300;\"> SEO <\/span><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u61c9\u8a72\u5728\u95dc\u9375\u5b57\u3001\u95dc\u9375\u5b57\u8072\u91cf\u3001\u7af6\u722d\u8005\u95dc\u9375\u5b57\uff0c\u9019\u4e09\u8005\u4e4b\u4e2d\u53d6\u5f97\u4e00\u500b\u6700\u597d\u7684\u5e73\u8861\u3002\u56e0\u6b64\uff0c\u589e\u52a0\u7b26\u5408\u4ee5\u4e0a\u689d\u4ef6\u7684\u95dc\u9375\u5b57\u5c07\u6709\u52a9\u65bc\u4f60\u63d0\u5347\u7db2\u7ad9\u7684\u6392\u540d\uff0c\u9032\u800c\u5230\u5f15\u5c0e\u6d41\u91cf\u5230\u4f60\u7db2\u7ad9\uff0c\u6b64\u4e00\u9805\u9577\u671f\u76ee\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u518d\u8005\uff0c<\/span><span style=\"font-weight: 300;\">SEO <\/span><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u662f\u4e00\u9805\u300c\u514d\u8cbb\u300d\u7684\u5de5\u5177\u3002\u7528\u6236\u56e0\u70ba\u4f60\u6240\u5236\u5b9a\u7684\u95dc\u9375\u5b57\uff0c\u9032\u800c\u9ede\u64ca\u5230\u4f60\u6240\u8a2d\u5b9a\u7684\u5230\u9054\u9801\uff08\u7db2\u9801\uff09\u4e4b\u4e2d\u3002\u5982\u6b64\uff0c\u4f60\u6240\u9700\u8981\u7684\u5c31\u662f\u6839\u64da\u7528\u6236\u7684\u9700\u6c42\uff0c\u6aa2\u8996\u81ea\u8eab\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u662f\u5426\u6709\u9054\u5230\u7528\u6236\u7684\u5fc3\u7406\u9810\u671f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">SEO<\/span><span style=\"font-weight: 400;\">\uff08\u641c\u7d22\u5f15\u64ce\u512a\u5316\u7b56\u7565\uff09\u5305\u542b\u4ee5\u4e0b\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u2014\u2014<\/span><span style=\"font-weight: 400;\">\u90e8\u843d\u683c<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u2014\u2014<\/span><span style=\"font-weight: 400;\">\u6587\u7ae0<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u2014\u2014<\/span><span style=\"font-weight: 400;\">\u7db2\u9801\u6587\u7ae0<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u2014\u2014Metadata<\/span><span style=\"font-weight: 400;\">\u3001\u6a19\u984c\u6a19\u7c64\u3001\u63cf\u8ff0\u6a19\u7c64<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728<\/span><span style=\"font-weight: 300;\"> SEO <\/span><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u512a\u5316\u7684\u904e\u7a0b\u4e2d\uff0c\u4ecd\u9700\u8981\u5c07\u76ee\u6a19\u95dc\u9375\u5b57\u5305\u542b\u5728\u6a19\u984c\u6a19\u7c64\u548c\u63cf\u8ff0\u6a19\u7c64\u4e4b\u4e2d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6a19\u984c\u6a19\u7c64\u7528\u7d05\u5b57\u9ad4\u52fe\u52d2\uff0c\u63cf\u8ff0\u6a19\u7c64\u7528\u85cd\u8272\u5b57\u9ad4\u3002\u53c3\u8003\u4e0b\u5716\u7684\u5143\u6578\u64da\u662f\u5982\u4f55\u986f\u793a\u5728\u641c\u7d22\u7d50\u679c\u9801\uff08<\/span><span style=\"font-weight: 300;\">SERP<\/span><span style=\"font-weight: 400;\">\uff09\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u627e\u5230\u6b63\u78ba\u95dc\u9375\u5b57\u7684\u7279\u5225\u4e4b\u8655\u5728\u65bc\uff0c\u5b83\u8feb\u4f7f\u7db2\u7ad9\u7684\u7ba1\u7406\u8005\u64b0\u5beb\u66f4\u8c50\u5bcc\u7684\u5167\u5bb9\uff0c\u4ee5\u671f\u6eff\u8db3<\/span><span style=\"font-weight: 300;\">Google E.A.T <\/span><span style=\"font-weight: 400;\">\u539f\u5247\uff08<\/span><span style=\"font-weight: 300;\">Google<\/span><span style=\"font-weight: 400;\">\u65bc<\/span><span style=\"font-weight: 300;\"> 2019<\/span><span style=\"font-weight: 400;\">\u5e74\u5f8c\u6240\u767c\u4f48\u7684\u65b0\u539f\u5247\uff09\u3002\u539f\u56e0\u986f\u800c\u6613\u898b\uff0c\u7528\u6236\u5df2\u7121\u7455\u6d6a\u8cbb\u66f4\u591a\u6642\u9593\u5728\u5c0b\u627e\u4e0d\u9069\u5408\u7684\u5167\u5bb9\uff0c\u66f4\u591a\u7684\u641c\u5c0b\u6642\u9593\uff0c\u5f80\u5f80\u4ee3\u8868\u8457\u7528\u6236\u4e1f\u5931\u66f4\u591a\u7684\u8010\u5fc3\uff0c\u7121\u5f62\u4e4b\u4e2d\uff0c\u7528\u6236\u53ef\u80fd\u4e5f\u6703\u544a\u5225<\/span><span style=\"font-weight: 300;\">Google<\/span><span style=\"font-weight: 400;\">\u7684\u670d\u52d9\u3002<\/span><span style=\"font-weight: 300;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u60a8\u6240\u5236\u5b9a\u7684\u95dc\u9375\u5b57\u52d9\u5fc5\u7b26\u5408<\/span><span style=\"font-weight: 300;\">Google <\/span><span style=\"font-weight: 400;\">\u7684\u539f\u5247\uff0c\u4ee5\u53ca\u81f3\u5c11\u9054\u5230\u4ee5\u4e0b\u4e09\u9ede\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7db2\u7ad9\u5177\u6709\u4e00\u5b9a\u7684\u5c08\u696d\u77e5\u8b58\u542b\u91cf<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7db2\u7ad9\u5728\u8a72\u7522\u696d\u4e2d\u662f\u6b0a\u5a01\u7684<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7db2\u7ad9\u5177\u6709\u53ef\u4fe1\u5ea6<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u5728\u60a8\u6df1\u5165\u5c0b\u627e\u95dc\u9375\u5b57\u4e4b\u524d\uff0c\u8acb\u82b1\u9ede\u6642\u9593\u91cd\u65b0\u5be9\u8996\u60a8\u5728\u7db2\u7ad9\u4e2d\u5236\u5b9a\u7684\u4e3b\u984c\u7a76\u7adf\u662f\u54ea\u4e9b\u3002\u4ee5\u53ca\u6700\u91cd\u8981\u7684\uff0c\u60a8\u7684\u6f5b\u5728\u7528\u6236\u662f\u5426\u80fd\u900f\u904e\u641c\u5c0b\uff0c\u9032\u800c\u627e\u5230\u60a8\u7684\u7db2\u7ad9\uff1f\u800c\u60a8\u7684\u7db2\u7ad9\u662f\u5426\u5177\u6709<\/span><span style=\"font-weight: 300;\">CALL TO ACTION <\/span><span style=\"font-weight: 400;\">\u7684\u8a2d\u5b9a\uff1f<\/span><\/p>\n<h2 style=\"color: #ffc20e; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8_PPC_%E7%AD%96%E7%95%A5%E5%95%9F%E5%8B%95%E9%97%9C%E9%8D%B5%E5%AD%97\"><\/span><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23846\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_4.jpg\" alt=\"\" width=\"1200\" height=\"852\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_4.jpg 1200w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_4-300x213.jpg 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_4-1024x727.jpg 1024w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_4-768x545.jpg 768w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_4-480x341.jpg 480w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_4-330x234.jpg 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_4-24x17.jpg 24w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_4-36x26.jpg 36w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_4-48x34.jpg 48w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\u904b\u7528<\/span><b> PPC <\/b><span style=\"font-weight: 400;\">\u7b56\u7565\u555f\u52d5\u95dc\u9375\u5b57<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u641c\u5c0b\u7684\u53e6\u4e00\u9762\u5411\uff0c\u662f<\/span><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u5ee3\u544a<\/span><span style=\"font-weight: 400;\">Pay Per Click <\/span><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u7b56\u7565\u3002\u552f\u4e00\u4e0d\u540c\u7684\u662f\uff0c<\/span><span style=\"font-weight: 400;\"> PPC<\/span><span style=\"font-weight: 400;\">\u662f\u4e00\u9805\u4ed8\u8cbb\u7684\u95dc\u9375\u5b57\u7b56\u7565\uff0c\u76ee\u7684\u662f\u4ee5\u4ed8\u8cbb\u5ee3\u544a\u7684\u5f62\u5f0f\uff0c\u76e1\u53ef\u80fd\u5730\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u4fc3\u9032\u7db2\u7ad9\u7684\u589e\u9577\u3002\u60a8\u6c38\u9060\u53ef\u4ee5\u5c0d\u60a8\u6240\u9078\u64c7\u7684\u95dc\u9375\u5b57\u9032\u884c\u51fa\u50f9\uff0c\u800c\u7576\u60a8\u4e2d\u6a19\u4e4b\u5f8c\uff0c\u60a8\u5c07\u5728<\/span><span style=\"font-weight: 400;\"> SERP<\/span><span style=\"font-weight: 400;\">\u7684\u6392\u540d\u4e2d\u7372\u5f97\u66f4\u9760\u524d\u7684\u6a5f\u6703\uff0c\u8a73\u7d30\u5982\u4e0b\u5716\u6240\u793a\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u95dc\u9375\u5b57\u5275\u5efa\u4e00\u7d44<\/span><span style=\"font-weight: 400;\">PPC <\/span><span style=\"font-weight: 400;\">\u5ee3\u544a\uff0c\u4e26\u901a\u904e<\/span><span style=\"font-weight: 400;\"> Google Ads <\/span><span style=\"font-weight: 400;\">\u548c<\/span><span style=\"font-weight: 400;\"> Microsoft Ads <\/span><span style=\"font-weight: 400;\">\u7b49\u6578\u4f4d\u5ee3\u544a\u5e73\u53f0\u5ba3\u50b3\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002\u7576\u7136\u4e86\uff0c\u6240\u8b02\u7684\u6bcf\u6b21\u9ede\u64ca\u6536\u8cbb\uff0c\u5c31\u662f\u6307\u7576\u7528\u6236\u9ede\u64ca\u60a8\u7684\u5ee3\u544a\u6642\uff0c\u4e00\u6b21\u6536\u8cbb\u7684\u8cbb\u7528\u5c31\u6703\u7522\u751f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u5169\u7a2e\u4e3b\u8981\u7684<\/span><span style=\"font-weight: 400;\"> PPC <\/span><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u985e\u578b\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%93%81%E7%89%8C%E9%97%9C%E9%8D%B5%E5%AD%97%EF%BC%9A\"><\/span><span style=\"font-weight: 400;\">\u54c1\u724c\u95dc\u9375\u5b57\uff1a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5305\u542b\u4e86\u60a8\u54c1\u724c\u540d\u7a31\u7684\u5b57\u8a5e\u548c\u8a5e\u8a9e\u3002\u4e3b\u8981\u7684\u76ee\u7684\u662f\u5438\u5f15\u63a5\u8fd1\u8cfc\u8cb7\u72c0\u614b\u7684\u53d7\u773e\u7fa4\u9ad4\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%9D%9E%E5%93%81%E7%89%8C%E9%97%9C%E9%8D%B5%E5%AD%97%EF%BC%9A\"><\/span><span style=\"font-weight: 400;\">\u975e\u54c1\u724c\u95dc\u9375\u5b57\uff1a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e0d\u5305\u542b\u60a8\u54c1\u724c\u540d\u7a31\u7684\u5b57\u8a5e\u548c\u8a5e\u8a9e\u3002\u4e3b\u8981\u7684\u76ee\u7684\u662f\u5e6b\u52a9\u60a8\u7372\u5f97\u53ef\u80fd\u6b63\u5728\u641c\u5c0b\u60a8\u63d0\u4f9b\u7684\u7522\u54c1\uff08\u6216\u76f8\u95dc\uff09\uff0c\u4f46\u9084\u4e0d\u77e5\u9053\u60a8\u7684\u65b0\u5ba2\u6236\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u672c\u8cea\u4e0a\u4f86\u5224\u65b7\uff0c\u6bcf\u6b21\u9ede\u64ca\u6536\u8cbb\u7684\u5ee3\u544a\u6703\u7522\u751f\u7acb\u5373\u7684\u6d41\u91cf\uff0c\u4e5f\u53ef\u4ee5\u8f49\u5316\u70ba\u6f5b\u5728\u7684\u5ba2\u6236\uff0c\u6216\u662f\u76f4\u63a5\u5b8c\u6210\u92b7\u552e\u3002\u800c\u9019\u4e9b\u8f49\u5316\u7684\u904e\u7a0b\uff0c\u53ef\u4ee5\u70ba\u60a8\u6240\u6295\u5165\u7684\u5ee3\u544a\u8cbb\u7528\u548c\u6642\u9593\u6210\u672c\u5e36\u4f86\u66f4\u5feb\u7684\u6295\u8cc7\u56de\u5831\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\uff0c\u7576\u6d89\u53ca\u5230<\/span><span style=\"font-weight: 400;\"> SEO <\/span><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u548c<\/span><span style=\"font-weight: 400;\"> PPC <\/span><span style=\"font-weight: 400;\">\u4ed8\u8cbb\u95dc\u9375\u5b57\u6642\uff0c\u60a8\u61c9\u7576\u5982\u4f55\u505a\u51fa\u9078\u64c7\uff1f\u662f\u5373\u523b\u7684\u7372\u5f97\u6d41\u91cf\uff0c\u9084\u662f\u5f9e\u9577\u8a08\u8b70\uff0c\u6162\u6162\u898f\u5283\u6578\u4f4d\u884c\u92b7\u6f0f\u6597\uff1f\u5176\u5be6\uff0c\u9019\u554f\u984c\u7684\u7b54\u6848\u5b8c\u5168\u53d6\u6c7a\u65bc\u60a8\u7684\u696d\u52d9\u76ee\u6a19\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7576\u60a8\u8003\u616e\u9019\u4e00\u9ede\u6642\uff0c\u4e0d\u59a8\u8a18\u5f97<\/span><span style=\"font-weight: 400;\">SEO <\/span><span style=\"font-weight: 400;\">\u5167\u5bb9\u5c08\u6ce8\u65bc\u70ba\u7528\u6236\uff08\u8b80\u8005\uff09\u63d0\u4f9b\u50f9\u503c\uff0c\u800c<\/span><span style=\"font-weight: 400;\">PPC <\/span><span style=\"font-weight: 400;\">\u5167\u5bb9\u5c08\u6ce8\u65bc\u63a8\u5ee3\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002\u5118\u7ba1\u5982\u6b64\uff0c\u6700\u68d8\u624b\u7684\u4ecd\u662f\u5728\u9019\u77ac\u606f\u842c\u8b8a\u7684\u4e92\u806f\u7db2\u4e16\u754c\u4e2d\uff0c\u4e0d\u904e\u60a8\u6240\u63d0\u4f9b\u7684\u50f9\u503c\uff0c\u6291\u6216\u662f\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u53ea\u8981\u662f\u5728\u9019\u4e92\u806f\u7db2\u4e4b\u4e2d\uff0c\u60a8\u5e7e\u4e4e\u4e0d\u6703\u9047\u4e0a\u5176\u4ed6\u7af6\u722d\u8005\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u6e96\u5099\u597d\u64c1\u62b1\u7af6\u722d\uff0c\u4e26\u9858\u610f\u96a8\u6642\u8abf\u6574\u7b56\u7565\uff0c\u90a3\u63a5\u4e0b\u4f86\u7684\u7ae0\u7bc0\uff0c\u5c31\u8b93\u6211\u5011\u7e7c\u7e8c\u95b1\u8b80\u8207\u5b78\u7fd2\u3002<\/span><\/p>\n<h2 style=\"color: #ffc20e; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"%E9%81%B8%E6%93%87%E9%97%9C%E9%8D%B5%E5%AD%97%E7%9A%84%E9%87%8D%E8%A6%81%E4%BA%8B%E9%A0%85\"><\/span><span style=\"font-weight: 400;\">\u9078\u64c7\u95dc\u9375\u5b57\u7684\u91cd\u8981\u4e8b\u9805<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"color: #1a274b; font-size: 16px;\"><span class=\"ez-toc-section\" id=\"%E6%AF%8F%E6%9C%88%E6%90%9C%E7%B4%A2%E9%87%8F\"><\/span><span style=\"font-weight: 400;\">\u6bcf\u6708\u641c\u7d22\u91cf<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6bcf\u6708\u641c\u7d22\u91cf\uff08<\/span><span style=\"font-weight: 400;\">MSV<\/span><span style=\"font-weight: 400;\">\uff09\u662f\u7528\u6236\u5728\u4e00\u500b\u6708\u5167\u641c\u7d22\u7279\u5b9a\u95dc\u9375\u5b57\u7684\u6b21\u6578\u7e3d\u5408\u3002\u901a\u904e\u6aa2\u9a57\u95dc\u9375\u5b57\u7684\u53d7\u6b61\u8fce\u7a0b\u5ea6\uff0c\u60a8\u53ef\u4ee5\u4ee5\u6b64\u53bb\u767c\u60f3\u4e00\u7d44\u9069\u5408\u65bc\u60a8\u7684\u95dc\u9375\u5b57\uff0c\u4e26\u91cd\u65b0\u8abf\u67e5\u5167\u5bb9\u7b56\u7565\u3002\u60f3\u8981\u77ad\u89e3\u6709\u591a\u5c11\u7528\u6236\u5728\u641c\u5c0b\u7279\u5b9a\u95dc\u9375\u5b57\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u300c<\/span><span style=\"font-weight: 400;\">Ahrefs} <\/span><span style=\"font-weight: 400;\">\u6240\u63d0\u4f9b\u7684\u4e00\u4e0b\u95dc\u9375\u5b57\u7814\u7a76\u5de5\u5177\u3002<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\u3002\u7576\u60a8\u8f38\u5165\u300e<\/span><span style=\"font-weight: 400;\">\u7926\u6cc9\u6c34<\/span><span style=\"font-weight: 400;\">\u300f\u4e00\u8a5e\u6642\uff0c\u8a72\u5de5\u5177\u6703\u63d0\u4f9b\u4ee5\u4e0b\u7d05\u8272\u6a19\u51fa\u7684<\/span><span style=\"font-weight: 400;\"> MSV <\/span><span style=\"font-weight: 400;\">\u4f30\u8a08\u91cf\u3002<\/span><\/p>\n<h3 style=\"color: #1a274b; font-size: 16px;\"><span class=\"ez-toc-section\" id=\"%E9%97%9C%E9%8D%B5%E5%AD%97%E7%82%BA%E4%BB%80%E9%BA%BC%E9%9B%A3%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u70ba\u4ec0\u9ebc\u96e3\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u524d\u8ff0\u8aaa\uff0c\u95dc\u9375\u5b57\u7684\u96e3\uff0c\u6216\u8a31\u4e26\u4e0d\u5728\u64cd\u4f5c\u7684\u5c64\u9762\u4e0a\uff0c\u6216\u8a31\u66f4\u591a\u662f\u5b58\u5728\u8207\u95dc\u9375\u5b57\u7af6\u722d\u4e4b\u4e0a\u3002\u56e0\u6b64\uff0c\u4f60\u5c07\u8861\u91cf\u7279\u5b9a\u95dc\u9375\u5b57\u6392\u540d\u7684\u826f\u597d\u7a0b\u5ea6\uff0c\u56e0\u70ba\u60a8\u7684\u7db2\u7ad9\u548c\u4ed8\u8cbb\u641c\u7d22\u91cf\u4e5f\u6703\u5f71\u97ff\u4efb\u4f55\u7d66\u5b9a\u641c\u7d22\u67e5\u8a62\u7684\u95dc\u9375\u5b57\u96e3\u5ea6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u5e38\uff0c\u5177\u6709\u8f03\u9ad8\u96e3\u5ea6\u7684\u95dc\u9375\u5b57\u662f\u884c\u696d\u4e2d\u7684\u6bcf\u500b\u4eba\u90fd\u60f3\u8981\u7684\u95dc\u9375\u5b57\u3002\u4f8b\u5982\uff1a\u4fdd\u96aa\u3001\u71df\u92b7\u6216\u6280\u8853\u7b49\u5ee3\u6cdb\u7684\u95dc\u9375\u5b57\u3002\u5e7e\u4e4e\u6bcf\u4e00\u500b\u884c\u696d\u90fd\u6703\u4f7f\u7528\u7684\u95dc\u9375\u5b57\uff0c\u4e5f\u56e0\u70ba\u9019\u4e9b\u641c\u7d22\u91cf\u901a\u5e38\u90fd\u5f88\u5927\uff0c\u60f3\u8981\u7af6\u722d\u6b64\u985e\u578b\u7684\u95dc\u9375\u5b57\uff0c\u96e3\u5ea6\u4e5f\u6703\u96a8\u4e4b\u589e\u52a0\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u8209\u4f8b\u800c\u8a00\uff0c\u60a8\u5982\u679c\u7d93\u71df\u7684\u662f\u4e00\u5bb6\u5496\u5561\u5ef3\u3002\u5728\u95dc\u9375\u5b57\u4e2d\u6ce8\u5165\u300c\u5496\u5561\uff5c\u7684\u76f8\u95dc\u95dc\u9375\u5b57\u6642\uff0c\u5c07\u6703\u5f88\u96e3\u7372\u5f97\u95dc\u6ce8\u3002\u56e0\u70ba\uff0c\u60a8\u6240\u7d93\u71df\u7684\u5496\u5561\u5ef3\u6240\u5728\u5730\uff0c\u5f88\u53ef\u80fd\u9084\u6703\u6709\u5176\u4ed6\u7684\u9023\u9396\uff08\u6216\u5927\u578b\uff09\u5496\u5561\u5ef3\u3002\u7576\u7136\u4e86\uff0c\u60a8\u53ef\u80fd\u6703\u56e0\u6b64\u800c\u7372\u5f97\u4e00\u4e9b\u751f\u610f\uff0c\u4f46\u7528\u6236\u5011\u66f4\u591a\u53ef\u80fd\u6703\u53bb\u4ed6\u5011\u6240\u8a8d\u8b58\u7684\u54c1\u724c\u5496\u5561\u5ef3\u6d88\u8cbb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u8b93\u60a8\u7684\u4f01\u696d\u80fd\u771f\u6b63\u7372\u5f97<\/span><span style=\"font-weight: 400;\">SEO <\/span><span style=\"font-weight: 400;\">\u6392\u540d\uff0c\u8003\u616e\u7af6\u722d\u529b\u8f03\u5f31\u7684\u95dc\u9375\u5b57\u5c07\u6703\u4e00\u500b\u975e\u5e38\u91cd\u8981\u7684\u7b56\u7565\u3002\u5c08\u6ce8\u65bc\u8f03\u5c11\u4eba\u4f7f\u7528\u7684\u95dc\u9375\u5b57\uff0c\u53ef\u4ee5\u8b93\u60a8\u85c9\u6b64\u5c55\u793a\u6216\u6f14\u7df4\u4ec0\u9ebc\u6a23\u7684\u5167\u5bb9\uff0c\u80fd\u70ba\u60a8\u7684\u696d\u52d9\u5438\u5f15\u6700\u4f73\u7684\u53d7\u773e\u7fa4\u3002\u6b64\u69cb\u601d\uff0c\u5c31\u50cf\u56de\u60f3\u50cf\u4e2d\u60a8\u6240\u7d93\u71df\u7684\u5496\u5561\u5ef3\uff0c\u5c08\u6ce8\u5728\u7af6\u722d\u529b\u8f03\u5f31\u7684\u95dc\u9375\u5b57\uff0c\u5c31\u50cf\u662f\u6253\u9020\u552f\u4e00\u7684\u300c<\/span><span style=\"font-weight: 400;\">\u5bf5\u7269<\/span><span style=\"font-weight: 400;\">\u5496\u5561\u9928\u300d\u4e00\u6a23\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u600e\u9ebc\u8aaa\u5462\uff1f\u5c08\u6ce8\u5728\u8f03\u5c11\u4eba\u4f7f\u7528\u7684\u95dc\u9375\u5b57\uff0c\u4e00\u5247\u662f\u70ba\u4e86\u9583\u8eb2\u4e3b\u6d41\u5496\u5561\u5ef3\u6240\u4f7f\u7528\u7684\u95dc\u6a5f\u5236\uff0c\u4e8c\u5247\u662f\u767c\u73fe\u81ea\u5df1\u7684\u5496\u5561\u5ef3\u7368\u7279\u7684\u8ce3\u9ede\uff0c\u4e00\u500b\u503c\u5f97\u5ba3\u50b3\u7684\u8ce3\u9ede\uff0c\u4e00\u500b\u503c\u5f97\u7528\u6236\u8cb7\u55ae\u7684\u8ce3\u9ede\u3002\u56de\u5230\u73fe\u5be6\uff0c\u60a8\u6240\u8ca9\u552e\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u662f\u5426\u5177\u6709\u7368\u7279\u7684\u8ce3\u9ede\uff1f\u5982\u679c\u9084\u6c92\u6709\uff0c\u4e0d\u59a8\u63a1\u53d6\u9006\u5411\u601d\u8003\u7684\u65b9\u5f0f\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"color: #ffc20e; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"%E5%A4%9A%E5%B0%91%E7%9A%84%E9%97%9C%E9%8D%B5%E5%AD%97%E7%B5%84%E5%90%88%E6%89%8D%E7%AE%97%E8%B6%B3%E5%A4%A0%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">\u591a\u5c11\u7684\u95dc\u9375\u5b57\u7d44\u5408\u624d\u7b97\u8db3\u5920\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9019\u662f\u4e00\u500b\u7d93\u53d7\u4f4f\u4e86\u6642\u9593\u8003\u9a57\u7684\u597d\u554f\u984c\uff1a<\/span><span style=\"font-weight: 400;\">SEO <\/span><span style=\"font-weight: 400;\">\u512a\u5316\u5167\u5bb9\u7684\u6700\u4f73\u95dc\u9375\u5b57\u6578\u91cf\u7a76\u7adf\u662f\u591a\u5c11\uff1f\u9577\u671f\u4ee5\u4f86\uff0c\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u570d\u7e5e\u7279\u5b9a\u95dc\u9375\u5b57\u7d44\u7e54\u4e86\u4ed6\u5011\u7684\u6574\u500b\u5167\u5bb9\u7b56\u5283\u7684\u65e5\u66c6\uff0c\u4ee5\u53ca\u8a08\u7b97\u6240\u6709\u9801\u9762\u4e0a\u9700\u8981\u5305\u542b\u7684\u95dc\u9375\u5b57\u6b21\u6578\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u53ef\u5426\u8a8d\uff0c\u4eba\u591a\u529b\u91cf\u5927\u901a\u5e38\u4e5f\u9069\u7528\u5728\u9019\u500b\u9818\u57df\u4e4b\u4e2d\u3002\u4f5c\u70ba\u7b56\u5283\u4eba\uff0c\u60a8\u8207\u60a8\u7684\u5718\u968a\u6210\u54e1\u4f7f\u7528\u5de5\u5177\u6aa2\u8996\u95dc\u9375\u5b57\u7684\u6210\u529f\u548c\u672a\u4f86\u7684\u65b9\u5411\u3002\u96a8\u8457\u95dc\u9375\u5b57\u7684\u529b\u91cf\u548c\u91cd\u8981\u6027\u4e0d\u65b7\u5730\u7372\u5f97\u63d0\u5347\uff0c\u60a8\u6240\u4f7f\u7528\u5b83\u5011\u7684\u983b\u7387\u4e5f\u5c07\u6703\u96a8\u4e4b\u589e\u52a0\u3002\u7576\u7136\u4e86\uff0c\u9019\u4e00\u5207\u9084\u5f97\u7531\u60a8\u81ea\u884c\u5224\u65b7\u5230\u5e95\u8a72\u4f7f\u7528\u591a\u5c11\u95dc\u9375\u5b57\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u70ba\u9019\u5fc5\u7136\u727d\u6d89\u5230\u95dc\u9375\u5b57\u5bc6\u5ea6\u7684\u554f\u984c\uff1a\u60a8\u9801\u9762\u4e0a\u7684\u95dc\u9375\u5b57\u8207\u6587\u7ae0\u7e3d\u5b57\u6578\u7684\u6bd4\u7387\u3002\u9664\u4e86\u4f7f\u7528\u516c\u5f0f\u8a08\u7b97\u6b64\u6bd4\u4f8b\u5916\uff0c\u60a8\u9084\u53ef\u4ee5\u9032\u884c\u7af6\u722d\u5206\u6790\u4ee5\u6aa2\u67e5\u7af6\u722d\u5c0d\u624b\u6240\u91dd\u5c0d\u7684\u7279\u5b9a\u95dc\u9375\u5b57\u7684\u95dc\u9375\u5b57\u5bc6\u5ea6\u3002\uff08\u807d\u8d77\u4f86\u6709\u9ede\u7e5e\u53e3\u5427\uff1f\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728<\/span><span style=\"font-weight: 400;\"> SEO <\/span><span style=\"font-weight: 400;\">\u512a\u5316\u65b9\u9762\uff0c\u53c8\u5982\u4f55\u624d\u80fd\u5920\u767b\u4e0a<\/span><span style=\"font-weight: 400;\"> Google <\/span><span style=\"font-weight: 400;\">\u7684\u9996\u9801\uff1f\u5176\u5be6\u4e26\u6c92\u6709\u4ec0\u9ebc\u795e\u5947\u7684\u6280\u5de7\uff0c\u6216\u6240\u8b02\u7684\u9ed1\u7bb1\u4f5c\u696d\u3002\u60f3\u5728\u641c\u5c0b\u5f15\u64ce\u4e0a\u7372\u5f97\u826f\u597d\u7684\u6392\u540d\uff0c\u60a8\u9700\u8981\u59cb\u7d42\u5982\u4e00\u5730\u5275\u5efa\u8c50\u5bcc\u591a\u6a23\u7684<\/span><span style=\"font-weight: 400;\"> SEO <\/span><span style=\"font-weight: 400;\">\u5167\u5bb9\uff0c\u4e26\u4ed4\u7d30\u5730\u8003\u616e\u5982\u4f55\u5f9e\u9577\u9060\u7684\u76ee\u6a19\u9032\u884c\u898f\u5283\u3002<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u827e\u80af\u65af\u5354\u52a9\u60a8\u5982\u4f55\u898f\u5283\uff0c\u9032\u800c\u8b93\u7db2\u7ad9\u7372\u5f97\u6d41\u91cf\u7684\u63d0\u5347\u3002<\/span><\/p><\/blockquote>\n<h2 style=\"color: #ffc20e; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E5%9C%A8_Google_%E9%97%9C%E9%8D%B5%E5%AD%97%E8%A6%8F%E5%8A%83%E4%B8%AD%E6%9F%A5%E6%89%BE%E8%83%BD%E6%8F%90%E5%8D%87%E5%85%A7%E5%AE%B9%E7%AD%96%E7%95%A5%E7%9A%84%E9%97%9C%E9%8D%B5%E5%AD%97\"><\/span><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23848\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_5.jpg\" alt=\"\" width=\"1200\" height=\"852\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_5.jpg 1200w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_5-300x213.jpg 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_5-1024x727.jpg 1024w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_5-768x545.jpg 768w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_5-480x341.jpg 480w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_5-330x234.jpg 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_5-24x17.jpg 24w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_5-36x26.jpg 36w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2022\/11\/20220923_SEO_5-48x34.jpg 48w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\u5982\u4f55\u5728<\/span><b> Google <\/b><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u898f\u5283\u4e2d\u67e5\u627e\u80fd\u63d0\u5347\u5167\u5bb9\u7b56\u7565\u7684\u95dc\u9375\u5b57<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"color: #1a274b; font-size: 16px;\"><span class=\"ez-toc-section\" id=\"1%E6%98%8E%E7%A2%BA%E6%8F%8F%E7%B9%AA%E4%BD%A0%E7%9A%84%E7%9B%AE%E6%A8%99%E7%94%A8%E6%88%B6%E8%BC%AA%E5%BB%93\"><\/span><span style=\"font-weight: 300;\">1.<\/span><span style=\"font-weight: 400;\">\u660e\u78ba\u63cf\u7e6a\u4f60\u7684\u76ee\u6a19\u7528\u6236\u8f2a\u5ed3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6e05\u695a\u5730\u7406\u89e3\u4f60\u7406\u60f3\u578b\u7684\u76ee\u6a19\u53d7\u773e\u662f\u4efb\u4f55\u884c\u92b7\u7b56\u7565\u7684\u524d\u63d0\u8207\u95dc\u9375\u3002\u900f\u904e\u95dc\u9375\u5b57\u5206\u6790\u8207\u7814\u7a76\uff0c\u4f60\u5fc5\u9808\u5168\u65b9\u9762\u7684\u77ad\u89e3\u91dd\u5c0d\u6b64\u76ee\u6a19\u7528\u6236\u7684\u771f\u6b63\u9700\u6c42\u8207\u54ea\u4e9b\u5167\u5bb9\u662f\u4ed6\u5011\u6240\u771f\u6b63\u5728\u4e4e\u7684\u3002\u6b64\u65bc\u6b64\uff0c\u4e0d\u59a8\u5617\u8a66\u7528\u66f4\u5ee3\u6cdb\u7684\u641c\u5c0b\u8853\u8a9e\u4f86\u5354\u52a9\u4f60\u601d\u8003\u548c\u56de\u7b54\u4ee5\u4e0a\u9019\u4e9b\u554f\u984c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5176\u4e2d\u4e00\u9ede\uff1a\u505a\u5927\u91cf\u7684\u5e02\u5834\u7814\u7a76\u548c\u5f9e\u771f\u5be6\u7684\u6578\u64da\u53cd\u994b\u4e2d\u5c0b\u627e\u6f5b\u5728\u7684\u7406\u60f3\u578b\u5ba2\u6236\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u662f\u516c\u95dc\u516c\u53f8\u7684\u4ee3\u8868\uff0c\u4f60\u9700\u8981\u627e\u5230\u6709\u610f\u9858\u8058\u8acb\u516c\u95dc\u516c\u53f8\u7684\u6f5b\u5728\u5ba2\u6236\u3002\u8981\u5b8c\u6210\u9019\u4e00\u9ede\uff0c\u4f60\u9996\u5148\u9700\u8981\u64b0\u5beb\u4e00\u4e9b\u7b26\u5408\u6f5b\u5728\u7528\u6236\u771f\u6b63\u9700\u6c42\u7684\u5167\u5bb9\uff0c\u50cf\u662f\u300c\u5982\u4f55\u7c4c\u5283\u4e00\u5834\u5b8c\u7f8e\u7684\u516c\u95dc\u6d3b\u52d5\u300d\uff0c\u6216\u662f\u300c\u4e00\u5834\u6210\u529f\u7684\u516c\u95dc\u6d3b\u52d5\u6240\u5fc5\u4e0d\u53ef\u5c11\u7684\u8981\u7d20\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u88fd\u4f5c\u66f4\u70ba\u5ee3\u6cdb\u7684\u5167\u5bb9\u4e3b\u984c\u662f\u70ba\u4e86\u5c0b\u627e\u6f5b\u5728\u7684\u7528\u6236\uff0c\u5f9e\u89e3\u4e0b\u4f86\u7684\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u9084\u5c07\u63a5\u7e8c\u70ba\u4f60\u62c6\u89e3\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%E7%B8%AE%E5%B0%8F%E7%84%A6%E9%BB%9E%E4%B8%A6%E8%AA%BF%E6%9F%A5%E9%97%9C%E9%8D%B5%E5%AD%97%E7%9A%84%E7%AB%B6%E7%88%AD%E6%83%85%E6%B3%81\"><\/span><span style=\"font-weight: 300;\">2.<\/span><span style=\"font-weight: 400;\">\u7e2e\u5c0f\u7126\u9ede\u4e26\u8abf\u67e5\u95dc\u9375\u5b57\u7684\u7af6\u722d\u60c5\u6cc1<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e00\u65e6\u78ba\u5b9a\u4e86\u8981\u89e3\u6c7a\u7684\u7e3d\u9ad4\u554f\u984c\u6216\u6b21\u8981\u554f\u984c\u6642\uff0c\u76ee\u6a19\u5c31\u6703\u8b8a\u5f97\u66f4\u70ba\u6e05\u6670\u3002<\/span><span style=\"font-weight: 300;\">2. <\/span><span style=\"font-weight: 400;\">\u7e2e\u5c0f\u7126\u9ede\u4e26\u8abf\u67e5\u95dc\u9375\u5b57\u7af6\u722d\u3002\u4e00\u65e6\u78ba\u5b9a\u4e86\u8981\u89e3\u6c7a\u7684\u7e3d\u9ad4\u554f\u984c\u6216\u554f\u984c\uff0c\u5c31\u8a72\u8b8a\u5f97\u66f4\u5177\u9ad4\u4e86\u3002\u8b8a\u5f97\u66f4\u5177\u9ad4\u53ef\u4ee5\u8b93\u60a8\u7684\u5167\u5bb9\u8fce\u5408\u76ee\u6a19\u53d7\u773e\uff0c\u4e26\u5e6b\u52a9\u60a8\u5229\u7528\u7af6\u722d\u529b\u8f03\u5f31\u7684\u95dc\u9375\u5b57\u3002\u6211\u559c\u6b61\u4f7f\u7528<\/span><span style=\"font-weight: 300;\"> lsigraph.com <\/span><span style=\"font-weight: 400;\">\u4f86\u7e2e\u5c0f\u6211\u7684\u7126\u9ede\u95dc\u9375\u5b57\u3002<\/span><span style=\"font-weight: 300;\"> LSI <\/span><span style=\"font-weight: 400;\">\u6216\u6f5b\u5728\u8a9e\u7fa9\u7d22\u5f15\u662f\u901a\u904e\u78ba\u5b9a\u7d66\u5b9a\u641c\u7d22\u8a5e\u8207\u5176\u4ed6\u641c\u7d22\u8a5e\u7684\u76f8\u95dc\u7a0b\u5ea6\u4f86\u751f\u6210\u641c\u7d22\u67e5\u8a62\u8b8a\u9ad4\u7684\u904e\u7a0b\u3002\u5c07\u6f5b\u5728\u8a9e\u7fa9\u7d22\u5f15\u5de5\u5177\u8996\u70ba\u4e00\u7a2e\u982d\u8166\u98a8\u66b4\u5e76\u5feb\u901f\u8f15\u9b06\u5730\u751f\u6210\u5927\u91cf\u95dc\u9375\u5b57\u60f3\u6cd5\u7684\u65b9\u5f0f\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3%E4%B8%8D%E9%96%93%E6%96%B7%E5%9C%B0%E6%94%B6%E9%9B%86%E6%95%B8%E6%93%9A%E8%88%87%E5%88%86%E6%9E%90%E9%97%9C%E9%8D%B5%E5%AD%97%E7%A0%94%E7%A9%B6%E7%B5%90%E6%9E%9C\"><\/span><span style=\"font-weight: 300;\">3.<\/span><span style=\"font-weight: 400;\">\u4e0d\u9593\u65b7\u5730\u6536\u96c6\u6578\u64da\u8207\u5206\u6790\u95dc\u9375\u5b57\u7814\u7a76\u7d50\u679c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7576\u60a8\u8a66\u5716\u570d\u7e5e\u7279\u5b9a\u95dc\u9375\u5b57\u5275\u5efa\u5167\u5bb9\u6642\uff0c\u8acb\u52d9\u5fc5\u7559\u610f\uff0c\u6240\u8b02\u512a\u79c0\u7684\u5167\u5bb9\u7b56\u5283\u4e0d\u6703\u53ea\u662f\u96a8\u6a5f\u5f0f\u7684\u62cb\u51fa\u5167\u5bb9\uff0c\u4e26\u671f\u671b\u6240\u7522\u51fa\u7684\u5167\u5bb9\u80fd\u9054\u5230\u9810\u8a08\u7684\u7d50\u679c\u3002\u4ee5\u6b64\u524d\u63d0\uff0c\u8003\u616e\u4f7f\u7528<\/span><span style=\"font-weight: 300;\"> Google Search Console <\/span><span style=\"font-weight: 400;\">\u5c07\u6709\u52a9\u65bc\u60a8\u8ffd\u8e64\u7db2\u7ad9\u5728\u95dc\u9375\u5b57\u6210\u6548\u4e0a\u7684\u7e3e\u6548\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9664\u6b64\u4e4b\u5916\uff0c<\/span><span style=\"font-weight: 300;\">Google Search Console <\/span><span style=\"font-weight: 400;\">\u9084\u53ef\u4ee5\u5e6b\u52a9\u60a8\u67e5\u770b\u60a8\u7684\u6d41\u91cf\u662f\u5426\u56e0\u70ba\u60a8\u672a\u8a08\u756b\u6392\u540d\u7684\u95dc\u9375\u5b57\u800c\u589e\u52a0\u3002\u5584\u7528\u5de5\u5177\uff0c\u5c07\u9032\u4e00\u6b65\u5b8c\u5584\u60a8\u7684\u95dc\u9375\u5b57\u898f\u5283\u548c\u8b58\u5225\u6240\u6709\u6f5b\u5728\u7684\u5ba2\u6236\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u9019\u7d55\u5c0d\u6709\u52a9\u65bc\u60a8\u6253\u9020\u9069\u5408\u7684\u5167\u5bb9\u3002<\/span><\/p>\n<h2 style=\"color: #ffc20e; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%A3%BD%E4%BD%9C%E9%81%A9%E5%90%88%E7%9A%84%E5%85%A7%E5%AE%B9%E4%BB%A5%E6%9E%B6%E6%A7%8B%E5%88%A9%E5%9F%BA%E9%97%9C%E9%8D%B5%E5%AD%97_Niche_Keyword%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">\u5982\u4f55\u88fd\u4f5c\u9069\u5408\u7684\u5167\u5bb9\u4ee5\u67b6\u69cb\u5229\u57fa\u95dc\u9375\u5b57<\/span><b> (Niche Keyword)<\/b><span style=\"font-weight: 400;\">\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u76e1\u53ef\u80fd\u907f\u514d\u6240\u898f\u5283\u7684\u95dc\u9375\u5b57\u78b0\u4e0a\u592a\u591a\u7684\u7af6\u722d\uff0c\u662f\u5f9e\u773e\u591a\u7db2\u7ad9\u7a81\u570d\u7684\u65b9\u5f0f\u4e4b\u4e00\u3002\u8a66\u60f3\uff0c\u5982\u679c\u4f60\u6240\u898f\u5283\u7684\u95dc\u9375\u5b57\uff0c\u662f\u6bcf\u4e00\u500b\u7af6\u722d\u8005\u90fd\u5728\u4f7f\u7528\u7684\uff0c\u4e0d\u53ea\u66dd\u5149\u96e3\u5ea6\u5927\u589e\uff0c\u66f4\u4e0d\u5229\u65bc\u7528\u6236\u5f9e\u773e\u591a\u95dc\u9375\u5b57\u4e2d\u767c\u73fe\u4f60\u7684\u7db2\u7ad9\u3002\u56e0\u6b64\uff0c\u88fd\u4f5c\u9069\u5408\u7684\u5167\u5bb9\uff0c\u4e26\u5f9e\u5167\u5bb9\u4e4b\u4e2d\u53bb\u67b6\u69cb\u4e00\u500b\u7368\u7279\u7684\u95dc\u9375\u5b57\uff0c\u4e00\u500b\u53ea\u9069\u7528\u65bc\u4f60\u7684\u7db2\u7ad9\u7684\u95dc\u9375\u5b57\uff0c\u5247\u986f\u5f97\u5c24\u70ba\u91cd\u8981\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u6211\u5011\u91cd\u65b0\u6aa2\u8996\u4ee5\u4e0a\u7684\u300c\u884c\u92b7\u300d\u4f8b\u5b50\uff0c\u6211\u5011\u6703\u767c\u73fe\u50c5\u9760\u8005\u666e\u901a\u7684\u5167\u5bb9\u662f\u5f88\u96e3\u5728\u7528\u6236\u5fc3\u4e2d\u7559\u4e0b\u5370\u8c61\u7684\u3002\u4f46\u5982\u679c\u4f60\u9858\u610f\u8df3\u51fa\u5e38\u898f\uff0c\u9858\u610f\u505a\u66f4\u591a\u5275\u610f\u7684\u767c\u60f3\uff0c\u4f60\u5c07\u6703\u5f97\u5230\u4e00\u500b\u66f4\u7b26\u5408\u7528\u6236\u9700\u6c42\u8207\u66f4\u80fd\u6253\u52d5\u7528\u6236\u7684\u5167\u5bb9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u4ee5\u4e0a\u9019\u5f35\u5716\u8868\uff0c\u4f60\u80fd\u5920\u767c\u73fe\u8a72\u95dc\u9375\u5b57\u7684\u6bcf\u6708\u641c\u7d22\u91cf\u660e\u986f\u8f03\u4f4e\uff0c\u4f46\u4e5f\u56e0\u70ba\u8a72\u7d44\u8a5e\u7d44\u7684\u95dc\u9375\u5b57\u8f03\u4e0d\u88ab\u7af6\u722d\u8005\u6240\u4f7f\u7528\uff0c\u9019\u4fbf\u80fd\u5920\u6210\u70ba\u4f60\u5176\u4e2d\u4e00\u500b\u52a0\u4ee5\u5229\u7528\u548c\u884d\u751f\u7684\u95dc\u9375\u5b57\u3002\u6b64\u8209\u4e0d\u4f46\u6709\u52a9\u65bc\u4f60\u66f4\u5bb9\u6613\u5728\u5e02\u5834\u4e0a\u7ad9\u7a69\u8173\u6b65\uff0c\u66f4\u80fd\u4f7f\u4f60\u5728\u4e00\u7cfb\u5217\u7684\u95dc\u9375\u5b57\u4e2d\u8b8a\u5f97\u66f4\u5177\u4f4d\u6b0a\u5a01\u6027\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7d9c\u4e0a\u6240\u8ff0\uff0c\u5c07\u9577\u5c3e\u95dc\u9375\u5b57\u7d0d\u5165\u5230\u4f60\u7684\u5167\u5bb9\u7b56\u7565\u4e2d\u624d\u6703\u662f\u66f4\u597d\u7684\u9078\u64c7\u3002\u7121\u8ad6\u4f60\u662f\u525b\u958b\u59cb\u898f\u5283\u95dc\u9375\u5b57\uff0c\u9084\u662f\u5e0c\u671b\u5c07\u7576\u524d\u7db2\u7ad9\u4e2d\u7684\u5167\u5bb9\u9032\u884c\u64f4\u5145\uff0c\u9019\u90fd\u662f\u4e00\u500b\u5411\u7528\u6236\u5c55\u73fe\u7684\u7d55\u597d\u6a5f\u6703\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u7576\u4f60\u6536\u96c6\u4e86\u66f4\u591a\u6578\u64da\u6642\uff0c\u4e5f\u4e0d\u8981\u5bb3\u6015\u96a8\u6642\u505a\u51fa\u91cd\u65b0\u8abf\u6574\u5167\u5bb9\u7684\u6b65\u9a5f\u3002\u4e00\u500b\u597d\u7684\u7db2\u7ad9\u7e3d\u662f\u5728\u9700\u8981\u6642\u9032\u884c\u512a\u5316\uff0c\u76ee\u7684\u5c31\u662f\u5c07\u5167\u5bb9\u80fd\u66f4\u597d\u5730\u50b3\u9054\u7d66\u7406\u60f3\u7684\u6f5b\u5728\u5ba2\u6236\u7fa4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u5de7\u5999\u5730\u904b\u7528\u95dc\u9375\u5b57\u662f\u5be6\u73fe\u9019\u500b\u76ee\u6a19\u7684\u65b9\u6cd5\u4e4b\u4e00\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"index_cta\">\r\n<p>&nbsp;<\/p>\r\n<p>\u827e\u80af\u65af\u99d0\u9ede\u53f0\u7063\u53ca\u6771\u5357\u4e9e\uff0c\u63d0\u4f9b\u60a8\u6700\u5168\u65b9\u4f4d\u7684\u6578\u4f4d\u884c\u92b7\uff0c\u7db2\u7ad9\u5efa\u7f6e\u5efa\u8b70\u53ca\u57f7\u884c\u3002\u66f4\u662f\u60a8\u503c\u5f97\u4fe1\u8cf4\u7684\u6230\u7565\u5925\u4f34\u3002<\/p>\r\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f8520-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/zh-hant\/wp-json\/wp\/v2\/posts\/23852#wpcf7-f8520-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"8520\" 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