{"id":7381,"date":"2020-05-12T14:06:08","date_gmt":"2020-05-12T06:06:08","guid":{"rendered":"https:\/\/www.i-connectweb.com\/?p=7381"},"modified":"2022-02-16T02:18:14","modified_gmt":"2022-02-15T18:18:14","slug":"how-to-do-keyword-research-for-seo","status":"publish","type":"post","link":"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo","title":{"rendered":"How to do Keyword Research for SEO"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row css=&#8221;.vc_custom_1586767392753{margin-top: 20px !important;margin-right: 0px !important;margin-bottom: 20px !important;margin-left: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1586767329020{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;}&#8221;][vc_single_image image=&#8221;7407&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Keyword research impacts many significant areas of SEO like content creation, on-page SEO, promotion, and more. Keyword research determines your target audience, what they want and how you can grab their attention. This is because keyword research offers insight into the exact words and phrases searchers use.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-7385\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-5-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-5-300x300.png 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-5-150x150.png 150w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-5-330x330.png 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-5.png 432w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">ImageSource:<\/span><a href=\"https:\/\/backlinko.com\/wp-content\/uploads\/2020\/01\/keyword-research-process-960x960.png\"><span style=\"font-weight: 400;\">https:\/\/backlinko.com\/wp-content\/uploads\/2020\/01\/keyword-research-process-960&#215;960.png<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This makes keyword research one of the most fundamental steps in creating an SEO campaign.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#Conducting_Keyword_Research\" title=\"Conducting Keyword Research\u00a0\">Conducting Keyword Research\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#Websitenumber_of_pages_authority_content_quality_etc\" title=\"Website(number of pages, authority, content, quality etc.)\">Website(number of pages, authority, content, quality etc.)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#Objectivesnumber_of_pages_authority_content_quality_etc\" title=\"Objectives(number of pages, authority, content, quality etc.)\">Objectives(number of pages, authority, content, quality etc.)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#Industry_and_competitionnumber_of_pages_authority_content_quality_etc\" title=\"Industry and competition(number of pages, authority, content, quality etc.)\">Industry and competition(number of pages, authority, content, quality etc.)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#Stages_of_Keyword_Research\" title=\"Stages of Keyword Research\">Stages of Keyword Research<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#Finding_the_right_keywordsnumber_of_pages_authority_content_quality_etc\" title=\"Finding the right keywords(number of pages, authority, content, quality etc.)\">Finding the right keywords(number of pages, authority, content, quality etc.)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#Analyzing_and_choosing_the_keywordnumber_of_pages_authority_content_quality_etc\" title=\"Analyzing and choosing the keyword(number of pages, authority, content, quality etc.)\">Analyzing and choosing the keyword(number of pages, authority, content, quality etc.)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#Using_the_keywordsnumber_of_pages_authority_content_quality_etc\" title=\"Using the keywords(number of pages, authority, content, quality etc.)\">Using the keywords(number of pages, authority, content, quality etc.)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#How_to_find_keywords\" title=\"How to find keywords?\">How to find keywords?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#iKeyword_research_based_on_seed_keywords\" title=\"i.Keyword research based on seed keywords\">i.Keyword research based on seed keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#iiKeyword_research_based_on_competitor_research\" title=\"ii.Keyword research based on competitor research\">ii.Keyword research based on competitor research<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#How_to_Analyze_Relevant_Keywords\" title=\"How to Analyze Relevant Keywords?\">How to Analyze Relevant Keywords?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#iKeyword_popularity\" title=\"i.Keyword popularity\">i.Keyword popularity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#iiKeyword_difficulty\" title=\"ii.Keyword difficulty\">ii.Keyword difficulty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#iiiRelevance\" title=\"iii.Relevance\">iii.Relevance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#Use_Keywords\" title=\"Use Keywords\">Use Keywords<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\/#Related_Post\" title=\"Related Post\">Related Post<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Conducting_Keyword_Research\"><\/span><span style=\"font-weight: 400;\">Conducting Keyword Research\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is no common way to execute keyword research. It is generally based on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span class=\"ez-toc-section\" id=\"Websitenumber_of_pages_authority_content_quality_etc\"><\/span><span style=\"color: #ffc20e;\">Website(number of pages, authority, content, quality etc.)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Objectivesnumber_of_pages_authority_content_quality_etc\"><\/span><span style=\"color: #ffc20e;\">Objectives(number of pages, authority, content, quality etc.)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Industry_and_competitionnumber_of_pages_authority_content_quality_etc\"><\/span><span style=\"color: #ffc20e;\">Industry and competition(number of pages, authority, content, quality etc.)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let&#8217;s discuss how to do keyword research for SEO efficiently and effectively.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Stages_of_Keyword_Research\"><\/span><span style=\"font-weight: 400;\">Stages of Keyword Research<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The process of keyword research can be divided into three main steps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span class=\"ez-toc-section\" id=\"Finding_the_right_keywordsnumber_of_pages_authority_content_quality_etc\"><\/span><span style=\"color: #ffc20e;\">Finding the right keywords(number of pages, authority, content, quality etc.)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h3><span class=\"ez-toc-section\" id=\"Analyzing_and_choosing_the_keywordnumber_of_pages_authority_content_quality_etc\"><\/span><span style=\"color: #ffc20e;\">Analyzing and choosing the keyword(number of pages, authority, content, quality etc.)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h3><span class=\"ez-toc-section\" id=\"Using_the_keywordsnumber_of_pages_authority_content_quality_etc\"><\/span><span style=\"color: #ffc20e;\">Using the keywords(number of pages, authority, content, quality etc.)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_find_keywords\"><\/span>How to find keywords?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To find relevant keywords understand your audience. Think about what your target audience is searching for, how they are searching, and what kind of content they like. Once you have answered these questions only then can you conduct keyword research thoroughly and find\u00a0<\/span><span style=\"font-weight: 400;\">keyword ideas<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second most crucial step is to know your niche. It gives you a deeper understanding of the subtopics and related information that searchers want.\u00a0For example, you have a <\/span><span style=\"font-weight: 400;\">product or service <\/span><span style=\"font-weight: 400;\">about mountain bikes. It is obvious that you want to rank for \u201cmountain bikes\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The issue with\u00a0such <\/span><span style=\"font-weight: 400;\">short tail keywords\u00a0<\/span><span style=\"font-weight: 400;\">is that they always have very high competition. So, it\u2019s recommended to dig deeper into the niche to discover what other things your audience is searching for. It could be \u201chybrid bikes\u201d, \u201cbest bike for women\u201d, \u201clist of bike names\u201d and so on\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These keywords that consist of four or more words are called <\/span><span style=\"font-weight: 400;\">long-tail keywords<\/span><span style=\"font-weight: 400;\">. They usually have low\u00a0<\/span><span style=\"font-weight: 400;\">search volume data\u00a0<\/span><span style=\"font-weight: 400;\">and low competition but high engagement and conversion rates. According to statistics,\u00a0long-tail keywords\u00a0have a click-through rate of 5% higher than generic searches (Source: <\/span><a href=\"https:\/\/www.impactbnd.com\/blog\/seo-statistics\"><span style=\"font-weight: 400;\">Impact<\/span><\/a><span style=\"font-weight: 400;\">). This is why more and more searches contain long-tail keywords today.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-7387\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-6-300x101.png\" alt=\"\" width=\"300\" height=\"101\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-6-300x101.png 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-6-330x112.png 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-6.png 432w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/backlinko.com\/wp-content\/uploads\/2020\/04\/50-percent-of-search-queries-contain-four-or-more-words.svg\"><span style=\"font-weight: 400;\">https:\/\/backlinko.com\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The idea is that the content should answer all the queries one can have regarding a niche. Thus, this is a great way to find various relevant keywords.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Using Keyword Research Tools<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One of the most effective ways of finding keywords is using a keyword research tool like\u00a0<\/span><span style=\"font-weight: 400;\">Google keyword planner<\/span><span style=\"font-weight: 400;\">. Such tools give you hundreds of keyboard ideas in just a few clicks and offer statistical data like search volume (average <\/span><span style=\"font-weight: 400;\">monthly searches<\/span><span style=\"font-weight: 400;\">), keyword difficulty, and SERP data.\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Approaches To Keyword Research<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The two main approaches to keyword research are:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"color: #ffc20e;\"><span class=\"ez-toc-section\" id=\"iKeyword_research_based_on_seed_keywords\"><\/span><strong>i.Keyword research based on seed keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A seed keyword is any word or phrase that directly describes the topic. For example, if you want to create content about ice cream machines then simply conduct research around the term \u201cice cream machine\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The keyword tool\u00a0<\/span><span style=\"font-weight: 400;\">will generate a list of different keywords on topical relevance and give SEO metrics to help you pick the right ones. For example, one of the metrics is keyword difficulty that tells how hard it would be to rank for a particular search query. If this figure is high then you should avoid using that keyword.<\/span><\/p>\n<p><b><img decoding=\"async\" class=\"alignnone size-medium wp-image-7389\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-7-300x185.png\" alt=\"\" width=\"300\" height=\"185\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-7-300x185.png 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-7-330x204.png 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-7.png 432w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/b><\/p>\n<h3 style=\"color: #ffc20e;\"><span class=\"ez-toc-section\" id=\"iiKeyword_research_based_on_competitor_research\"><\/span><strong>ii.Keyword research based on competitor research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Competitor based keyword research allows you to find the relevant keywords for which your competitor ranks high. A good keyword research tool will generate a list of different keywords ranking on your competitor&#8217;s website once you enter the domain.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-7391\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-8-300x131.png\" alt=\"\" width=\"300\" height=\"131\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-8-300x131.png 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-8-330x144.png 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-8.png 432w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google Keyword Planner for Competitor Analysis<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can choose either of the two approaches to find the right keywords for your SEO campaign.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Analyze_Relevant_Keywords\"><\/span><span style=\"font-weight: 400;\">How to Analyze Relevant Keywords?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have generated different keywords then comes the task to select the ones with the most value. A keyword analysis is based on three main criteria \u2013 popularity, relevance, and difficulty.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-7393\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-9-300x176.png\" alt=\"\" width=\"300\" height=\"176\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-9-300x176.png 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-9-330x193.png 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-9.png 432w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Source:<\/span><a href=\"https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/sites\/25\/cnt-import\/sew\/IMG\/852\/237852\/keywords-business-impact-search-volume-user-intent-relevance.png\"><span style=\"font-weight: 400;\">https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/sites\/25\/cnt-import\/sew\/IMG\/852\/237852\/keywords-business-impact-search-volume-user-intent-relevance.png<\/span><\/a><\/p>\n<h3 style=\"color: #ffc20e;\"><span class=\"ez-toc-section\" id=\"iKeyword_popularity\"><\/span><strong>i.Keyword popularity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The popularity of a keyword is determined by the search volume; it tells how many people search for the given term. Search volume data is gathered through Google data (Google database for search volume) or Clickstream data (search volume data based searchers\u201d behavior from plugins and browser extensions). If the search volume of a keyword is high then it will attract more traffic.\u00a0<\/span><\/p>\n<h3 style=\"color: #ffc20e;\"><span class=\"ez-toc-section\" id=\"iiKeyword_difficulty\"><\/span><strong>ii.Keyword difficulty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a metric that tells how hard it is to rank for a particular term. The higher the keyword difficulty the harder it will be to rank for the given keyword.<\/span><\/p>\n<h3 style=\"color: #ffc20e;\"><span class=\"ez-toc-section\" id=\"iiiRelevance\"><\/span><strong>iii.Relevance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The keyword relevance is based on the search intent behind the keyword. It tells you whether the keyword is relevant to the content and satisfied the queries of your target audience. The search intent categories include:\u00a0<\/span><\/p>\n<p><b>Informational \u2013<\/b><span style=\"font-weight: 400;\"> this tell that the user is searching for general information<\/span><\/p>\n<p><b>Navigational \u2013<\/b><span style=\"font-weight: 400;\"> expresses that the user is looking for a specific brand or website<\/span><\/p>\n<p><b>Transactional \u2013<\/b><span style=\"font-weight: 400;\"> tells you that the user wants to buy something online<\/span><\/p>\n<p><b>Commercial \u2013<\/b><span style=\"font-weight: 400;\"> expresses that the user is researching online\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right keyword must pass all three criteria because:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">A keyword with high search volume and low difficulty will not rank if it is not relevant to the content<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A keyword with low difficulty and hi relevance but zero search volume will not get any traffic<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">A keyword with high search volume and relevancy goes to work but it will be hard to know how to run competitors if the difficulty is too high.<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Once you have gathered and analyzed the keywords you can handpick the best ones. Use these selected keywords to design and create <\/span><\/i><i><span style=\"font-weight: 400;\">relevant<\/span><\/i><b><i>\u00a0<\/i><\/b><i><span style=\"font-weight: 400;\">content\u00a0<\/span><\/i><i><span style=\"font-weight: 400;\">for users.<\/span><\/i><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-7395\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-10-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-10-300x300.png 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-10-150x150.png 150w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-10-330x329.png 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2020\/05\/\u5716\u7247-10.png 432w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/blog.marketmuse.com\/wp-content\/uploads\/2019\/01\/matrix-1024x1024.png\"><span style=\"font-weight: 400;\">https:\/\/blog.marketmuse.com\/wp-content\/uploads\/2019\/01\/matrix-1024&#215;1024.png<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_Keywords\"><\/span><span style=\"font-weight: 400;\">Use Keywords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The second steps conclude your keyword research. Now, it is time to use the keywords and design an SEO strategy around them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keyword research is a lengthy and hard task. However, the simple three-step approach mentioned in this article will help you conduct comprehensive keyword research quickly and easily. So, find the right keywords for your website and build a strong SEO strategy now!<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]\n<h4><span class=\"ez-toc-section\" id=\"Related_Post\"><\/span>Related Post<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a style=\"text-decoration: underline;\" href=\"https:\/\/www.i-connectweb.com\/blog\/why-do-you-need-to-know-about-serp-how-does-it-make-seo-better-for-websites\" target=\"_blank\" rel=\"noopener noreferrer\">Why Do You Need To Know About SERP? How Does It Make SEO Better For Websites?<\/a><br \/>\n<a style=\"text-decoration: underline;\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-is-keyword-cannibalization\" target=\"_blank\" rel=\"noopener noreferrer\">What Is Keyword Cannibalization?<\/a><br \/>\n<a style=\"text-decoration: underline;\" href=\"https:\/\/www.i-connectweb.com\/blog\/10-best-seo-tools-for-website-optimization\" target=\"_blank\" rel=\"noopener noreferrer\">10 Best SEO Tools for Website Optimization<\/a>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1603514865372{background-color: #2c3350 !important;}&#8221;][vc_column][vc_empty_space][vc_raw_html]JTVCc2MlMjBuYW1lJTNEJTIyY29udGFjdC11cyUyMiU1RA==[\/vc_raw_html][vc_empty_space][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1586767392753{margin-top: 20px !important;margin-right: 0px !important;margin-bottom: 20px !important;margin-left: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1586767329020{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;}&#8221;][vc_single_image image=&#8221;7407&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Keyword research impacts many significant areas of SEO like content creation, on-page SEO, promotion, and more. Keyword research determines your target audience, what they want and how you can grab their attention. This is&hellip;<\/p>\n","protected":false},"author":1,"featured_media":7407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78,79,77],"tags":[122],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to do Keyword Research for SEO - I Connect Web Solution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-connectweb.com\/blog\/how-to-do-keyword-research-for-seo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to do Keyword Research for SEO - I Connect Web Solution\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1586767392753{margin-top: 20px !important;margin-right: 0px !important;margin-bottom: 20px !important;margin-left: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1586767329020{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;}&#8221;][vc_single_image image=&#8221;7407&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Keyword research impacts many significant areas of SEO like content creation, on-page SEO, promotion, and more. Keyword research determines your target audience, what they want and how you can grab their attention. 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