{"id":5439,"date":"2019-02-26T14:14:33","date_gmt":"2019-02-26T06:14:33","guid":{"rendered":"https:\/\/www.i-connectweb.com\/?p=5439"},"modified":"2020-04-14T19:10:01","modified_gmt":"2020-04-14T11:10:01","slug":"what-makes-facebook-such-a-successful-platform","status":"publish","type":"post","link":"https:\/\/www.i-connectweb.com\/blog\/what-makes-facebook-such-a-successful-platform","title":{"rendered":"What makes Facebook such a successful platform?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-6034\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2019\/02\/Facebook.png\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2019\/02\/Facebook.png 800w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2019\/02\/Facebook-300x150.png 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2019\/02\/Facebook-768x384.png 768w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2019\/02\/Facebook-480x240.png 480w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2019\/02\/Facebook-330x165.png 330w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>It all started eight years ago when Mark Zuckerberg was a student who managed to write a code for what it would become one of the most known social media platforms. Nowadays Zuckerberg runs a company known all around the world that values more than $4 billion of revenue. You might ask yourself what made more than 1\/8<sup>th<\/sup>\u00a0of the world\u2019s population to use Facebook. Well, there are some secrets that the founder used in order to grow his company.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-makes-facebook-such-a-successful-platform\/#1_Facebook_is_a_simple_social_platform\" title=\"1. Facebook is a simple social platform\">1. Facebook is a simple social platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-makes-facebook-such-a-successful-platform\/#2_The_founder_focused_on_the_platform_and_not_on_the_business\" title=\"2. The founder focused on the platform and not on the business\">2. The founder focused on the platform and not on the business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-makes-facebook-such-a-successful-platform\/#3_Someone_has_to_be_in_control\" title=\"3. Someone has to be in control\">3. Someone has to be in control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-makes-facebook-such-a-successful-platform\/#4_Facebook_adapt_to_users_requirements\" title=\"4. Facebook adapt to users\u2019 requirements\">4. Facebook adapt to users\u2019 requirements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-makes-facebook-such-a-successful-platform\/#5_Do_not_stop_even_when_you_are_famous\" title=\"5. Do not stop even when you are famous\">5. Do not stop even when you are famous<\/a><\/li><\/ul><\/nav><\/div>\n<h5 style=\"color: #ffc20e;\"><span class=\"ez-toc-section\" id=\"1_Facebook_is_a_simple_social_platform\"><\/span>1. Facebook is a simple social platform<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>There are many similar social platforms online, but only Facebook is the one that managed to grow and reach to billions of people. The majority of providers created complex online directories, that have numerous features, but the users find difficult to use them. Also, Zuckerberg had the inspiration to launch the platform immediately when he built it. He did not had a business plan and he did not do market research. He only wrote an amazing code and used people\u2019s feedback to improve the directory. And even if Zuckerberg and his team have been changing the way the platform looks and it is used, they made sure people still do not find it complicated.<\/p>\n<h5 style=\"color: #ffc20e;\"><span class=\"ez-toc-section\" id=\"2_The_founder_focused_on_the_platform_and_not_on_the_business\"><\/span>2. The founder focused on the platform and not on the business<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>It is quite known that Mark Zuckerberg was not interested in making business plans in the early days of the platform. He considered more important to use all his energy to make a better product, and he kind of became obsessed with this goal, because many years he refused using advertising to promote his company. He considered that Facebook has to be perfect and in this way it will advert for itself.<\/p>\n<h5 style=\"color: #ffc20e;\"><span class=\"ez-toc-section\" id=\"3_Someone_has_to_be_in_control\"><\/span>3. Someone has to be in control<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Zuckerberg not only that founded Facebook, but he also controlled its growth from the beginning. He decided that it is better to build a long-term strategy that would allow him to improve the online directory in time. Short-term financial rewards were not something that interested him. And to be fair, if Facebook would have been controlled by venture capitalists there are small chances to have been reached today\u2019s success. The founder surrounded himself only with people who shared his vision.<\/p>\n<h5 style=\"color: #ffc20e;\"><span class=\"ez-toc-section\" id=\"4_Facebook_adapt_to_users_requirements\"><\/span>4. Facebook adapt to users\u2019 requirements<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Facebook launches new features from time to time, and they wait to see how users receive them. According to the feedback they received, they adapted the features to people\u2019s needs or they gave up on them. The best example is the one of \u201cNews Feed\u201d, Facebook managed to adapt this characteristic to meet users\u2019 requirements, and in time this has become one of the most important features of Facebook.<\/p>\n<h5 style=\"color: #ffc20e;\"><span class=\"ez-toc-section\" id=\"5_Do_not_stop_even_when_you_are_famous\"><\/span>5. Do not stop even when you are famous<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>This is one of the secrets of Facebook\u2019s success. Even when Facebook became the most known social platform around the world, Mark Zuckerberg did not stop. He made sure that his company puts great distance between itself and its competitors. There is not a single feature other online directories have, that Facebook has not implemented as quickly as possible.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nowadays Zuckerberg runs a company known all around the world that values more than $4 billion of revenue. <\/p>\n","protected":false},"author":1,"featured_media":6033,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78,81,77,76],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What makes facebook such a successful social media platforms? - I Connect<\/title>\n<meta name=\"description\" content=\"what are the factors of facebook being a successful social media marketing platforms? 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