{"id":11109,"date":"2021-08-11T23:37:28","date_gmt":"2021-08-11T15:37:28","guid":{"rendered":"https:\/\/www.i-connectweb.com\/?p=11109"},"modified":"2021-08-12T16:56:15","modified_gmt":"2021-08-12T08:56:15","slug":"what-is-a-referral-and-how-to-build-a-referral-program-into-your-online-business","status":"publish","type":"post","link":"https:\/\/www.i-connectweb.com\/blog\/what-is-a-referral-and-how-to-build-a-referral-program-into-your-online-business","title":{"rendered":"What Is a Referral and How to Build a Referral Program into Your Online Business?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11131\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/20210811.png\" alt=\"\" width=\"1200\" height=\"851\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/20210811.png 1200w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/20210811-300x213.png 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/20210811-1024x726.png 1024w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/20210811-768x545.png 768w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/20210811-480x340.png 480w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/20210811-330x234.png 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/20210811-24x17.png 24w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/20210811-36x26.png 36w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/20210811-48x34.png 48w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>What&#8217;s more important than a strong marketing campaign? The element of trust. People trust other people&#8217;s experiences and word of mouth more than anything else when it comes to purchasing. A study by <a href=\"https:\/\/www.nielsen.com\/us\/en\/\">Nielsen<\/a> concludes that around 92% of customers trust the recommendations of their friends and families more than any other form of marketing (Source: <a href=\"https:\/\/www.bigcommerce.com\/blog\/word-of-mouth-marketing\/#:~:text=According%20to%20Nielsen%2C%2092%25%20of,proven%20its%20effectiveness%20in%20conversion.\">Big Commerce<\/a>). Thus, referrals generate hot leads and increase sales.<\/p>\n<p>Today we will talk about referrals and how to build a referral program for your online business.<\/p>\n<p data-wp-editing=\"1\"><img decoding=\"async\" class=\"aligncenter wp-image-11120 size-full\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic1-2.jpg\" alt=\"\" width=\"635\" height=\"488\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic1-2.jpg 635w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic1-2-300x231.jpg 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic1-2-480x369.jpg 480w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic1-2-330x254.jpg 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic1-2-24x18.jpg 24w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic1-2-36x28.jpg 36w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic1-2-48x37.jpg 48w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/p>\n<p style=\"text-align: center; font-size: 12px;\">Image Credits: <a href=\"https:\/\/tfgcrowd.com\/get-started\/referral-program\">TFG Crowd<\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-is-a-referral-and-how-to-build-a-referral-program-into-your-online-business\/#What_Is_a_Referral_Program\" title=\"What Is a Referral Program?\">What Is a Referral Program?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-is-a-referral-and-how-to-build-a-referral-program-into-your-online-business\/#Why_Do_You_Need_Referrals\" title=\"Why Do You Need Referrals?\">Why Do You Need Referrals?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-is-a-referral-and-how-to-build-a-referral-program-into-your-online-business\/#How_To_Build_Referral_Program_for_Your_Online_Business\" title=\"How To Build Referral Program for Your Online Business?\">How To Build Referral Program for Your Online Business?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-is-a-referral-and-how-to-build-a-referral-program-into-your-online-business\/#1Know_and_Understand_Your_Customers\" title=\"1.Know and Understand Your Customers\">1.Know and Understand Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-is-a-referral-and-how-to-build-a-referral-program-into-your-online-business\/#2Set_Your_Rewards\" title=\"2.Set Your Rewards\">2.Set Your Rewards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-is-a-referral-and-how-to-build-a-referral-program-into-your-online-business\/#3Customize_Your_Referral_Emails_and_Pages\" title=\"3.Customize Your Referral Emails and Pages\">3.Customize Your Referral Emails and Pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-is-a-referral-and-how-to-build-a-referral-program-into-your-online-business\/#Share_Page_%E2%80%93_The_page_where_your_advocates_get_their_referral_link_to_share\" title=\"Share Page \u2013 The page where your advocates get their referral link to share.\u00a0\u00a0\">Share Page \u2013 The page where your advocates get their referral link to share.\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-is-a-referral-and-how-to-build-a-referral-program-into-your-online-business\/#4Integrate_Your_Referral_Program_to_Your_Store\" title=\"4.Integrate Your Referral Program to Your Store\">4.Integrate Your Referral Program to Your Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-is-a-referral-and-how-to-build-a-referral-program-into-your-online-business\/#5Launch_Your_Referral_Program\" title=\"5.Launch Your Referral Program\">5.Launch Your Referral Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-is-a-referral-and-how-to-build-a-referral-program-into-your-online-business\/#6Monitor_Analyze_And_Improve\" title=\"6.Monitor, Analyze, And Improve\">6.Monitor, Analyze, And Improve<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-is-a-referral-and-how-to-build-a-referral-program-into-your-online-business\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-is-a-referral-and-how-to-build-a-referral-program-into-your-online-business\/#Enter_Your_Email_to_Subscribe_to_Our_Email_Newsletter\" title=\"Enter Your Email to Subscribe to Our Email Newsletter\">Enter Your Email to Subscribe to Our Email Newsletter<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Referral_Program\"><\/span>What Is a Referral Program?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A referral program is word-of-mouth marketing where real customers advocate for your product\/service on behalf of the brand. Rather than giving written feedback or online reviews, customers share their experiences with people around them, such as family, friends, and colleagues.<\/p>\n<p>Referral programs help you generate new leads, but these leads are not just another prospect. These are leads that are the perfect fit for your brand. These are the people who will benefit from the product or service. Marketing and sales teams can easily nurture and engage such leads and turn them into long-term customers as these people are already familiar with the brand and the company&#8217;s reputation.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_You_Need_Referrals\"><\/span>Why Do You Need Referrals?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A referral program offers a lot of benefits to online businesses. Any online business that wants to survive in 2021 needs to have a strong referral program. Nearly <a href=\"https:\/\/spiegel.medill.northwestern.edu\/_pdf\/Spiegel_Online%20Review_eBook_Jun2017_FINAL.pdf\">95% also read online reviews before making a purchase<\/a>. This is how effective word of mouth is. It allows you to attract new customers without spending thousands of dollars on marketing campaigns.<\/p>\n<p data-wp-editing=\"1\"><img decoding=\"async\" class=\"aligncenter wp-image-11118 size-full\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic2-2.jpg\" alt=\"\" width=\"720\" height=\"294\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic2-2.jpg 720w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic2-2-300x123.jpg 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic2-2-480x196.jpg 480w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic2-2-330x135.jpg 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic2-2-24x10.jpg 24w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic2-2-36x15.jpg 36w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic2-2-48x20.jpg 48w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p style=\"text-align: center; font-size: 12px;\">Image Credits: <a href=\"https:\/\/www.invitereferrals.com\/blog\/b2b-referral-programs\/\">The Invite Referrals<\/a><\/p>\n<p style=\"text-align: justify; line-height: 150%; margin: 0cm 0cm 12.0pt 0cm;\"><span lang=\"EN-US\" style=\"font-family: 'Arial',sans-serif; color: #0e101a;\">Here are some benefits of a referral program for an online business:<\/span><\/p>\n<p style=\"text-align: justify; line-height: 150%; margin: 0cm 0cm 12.0pt 0cm;\"><b><span lang=\"EN-US\" style=\"font-family: 'Arial',sans-serif; color: #0e101a;\">Brand Awareness\u00a0\u2013 <\/span><\/b><span lang=\"EN-US\" style=\"font-family: 'Arial',sans-serif; color: #0e101a;\">Encourage your current customers to speak about your product and spread awareness about your business for a promise of reward.\u00a0<b><\/b><\/span><\/p>\n<p style=\"text-align: justify; line-height: 150%; margin: 0cm 0cm 12.0pt 0cm;\"><b><span lang=\"EN-US\" style=\"font-family: 'Arial',sans-serif; color: #0e101a;\">Hot Leads \u2013 <\/span><\/b><span lang=\"EN-US\" style=\"font-family: 'Arial',sans-serif; color: #0e101a;\">Referrals help you attract new customers and generate brand awareness.\u00a0<b><\/b><\/span><\/p>\n<p style=\"text-align: justify; line-height: 150%; margin: 0cm 0cm 12.0pt 0cm;\"><b><span lang=\"EN-US\" style=\"font-family: 'Arial',sans-serif; color: #0e101a;\">Long Term Customers \u2013 <\/span><\/b><span lang=\"EN-US\" style=\"font-family: 'Arial',sans-serif; color: #0e101a;\">The leads generated by referrals also come with a high level of trust and are more likely to become long-term customers. Did you know: referred customers spend 25% more and are more likely to make a repeat purchase.\u00a0\u00a0<b><\/b><\/span><\/p>\n<p style=\"text-align: justify; line-height: 150%; margin: 0cm 0cm 12.0pt 0cm;\"><b><span lang=\"EN-US\" style=\"font-family: 'Arial',sans-serif; color: #0e101a;\">Affordable\u00a0\u2013 <\/span><\/b><span lang=\"EN-US\" style=\"font-family: 'Arial',sans-serif; color: #0e101a;\">Plus, referral marketing is much more affordable as compared to other types of marketing tactics.\u00a0<b><\/b><\/span><\/p>\n<p style=\"text-align: justify; line-height: 150%; margin: 0cm 0cm 12.0pt 0cm;\"><b><span lang=\"EN-US\" style=\"font-family: 'Arial',sans-serif; color: #0e101a;\">It Works\u00a0\u2013 <\/span><\/b><span lang=\"EN-US\" style=\"font-family: 'Arial',sans-serif; color: #0e101a;\">PayPal, Dropbox, and Uber are popular online companies that have seen tremendous success through referral programs.\u00a0<b><\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Build_Referral_Program_for_Your_Online_Business\"><\/span>How To Build Referral Program for Your Online Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are six steps to creating a referral program for your online business:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1Know_and_Understand_Your_Customers\"><\/span><em><span style=\"color: #ffcc00;\">1.Know and Understand Your Customers<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The most critical element of any marketing tactic is to know your customer. you should have a deep understanding of your customer to design a referral program for them. You should know why they want to join your address program and how best to get them to join.<\/p>\n<p>Here are some questions you should ask yourself:<\/p>\n<p>\u2022 Why do your customers like your brand?<br \/>\n\u2022 How often do your customers purchase your product\/service?<br \/>\n\u2022 What motivates customers to purchase?<br \/>\n\u2022 What will motivate your customers to refer to your brand?<br \/>\n\u2022 Where do your customers spend time online? On which social media to engage with you?<\/p>\n<p>Such questions will allow you to understand customers and design a referral program they will be interested in.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2Set_Your_Rewards\"><\/span><em><span style=\"color: #ffcc00;\">2.Set Your Rewards<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Any referral program is incomplete without a reward. There are two types of rewards:<\/p>\n<p>i. A Reward for Advocates:<br \/>\nAdvocates are the customers who recommend your business to other people. A report for advocates is anything that will encourage them to refer your product\/ service to the people around them. The reward works as an incentive and Gesture of gratitude for bringing more sales to your business. A few examples of referral rewards for advocates are discounts, coupons, and cash.<\/p>\n<p>ii. A Reward for Referred Customers:<br \/>\nThis is an incentive for the referred leads to make a purchase. It could be anything from a discount to free shopping. In simple words, it motivates referred customers to buy your product\/service.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3Customize_Your_Referral_Emails_and_Pages\"><\/span><em><span style=\"color: #ffcc00;\">3.Customize Your Referral Emails and Pages<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Today&#8217;s marketing campaigns are about customization. 80% of consumers are more likely to purchase from a brand that provides personalized experiences (Source: Forbes). Hence, a personalized marketing strategy attracts more customers.<\/p>\n<p>To build a highly effective referral program, so you customize your referral email and page. Mostly there are two types of email in a referral program:<\/p>\n<p>Post-Purchase Email \u2013 This is an automated email to the customer once they make a purchase. It invites them to further your brand to their friends or family.<\/p>\n<p data-wp-editing=\"1\"><img decoding=\"async\" class=\"aligncenter wp-image-11116 size-full\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic3-1.png\" alt=\"\" width=\"360\" height=\"181\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic3-1.png 360w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic3-1-300x151.png 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic3-1-330x166.png 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic3-1-24x12.png 24w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic3-1-36x18.png 36w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic3-1-48x24.png 48w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p style=\"text-align: center; font-size: 12px;\">Image Credits:<a href=\"https:\/\/www.omnisend.com\/blog\/post-purchase-emails\/\">Omni Send<\/a><\/p>\n<p><strong>Join\/Subscription Page<\/strong><em> \u2013 This is the phase where your customer signs up for your referral program. <\/em><\/p>\n<p data-wp-editing=\"1\"><img decoding=\"async\" class=\"aligncenter wp-image-11114 size-full\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-1.jpg\" alt=\"\" width=\"720\" height=\"432\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-1.jpg 720w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-1-300x180.jpg 300w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-1-480x288.jpg 480w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-1-330x198.jpg 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-1-24x14.jpg 24w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-1-36x22.jpg 36w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-1-48x29.jpg 48w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p style=\"text-align: center; font-size: 12px;\">Image Credits:<a href=\"https:\/\/www.dreamstime.com\/referral-program-landing-page-vector-template-social-sharing-refer-friend-website-interface-idea-flat-illustrations-image173988015\">Dreams Time<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Reminder Email<\/strong> \u2013 An automated follow-up email for your advocates who have not referred any friends to remind them.<\/p>\n<p data-wp-editing=\"1\"><img decoding=\"async\" class=\"aligncenter wp-image-11112 size-full\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-2.png\" alt=\"\" width=\"576\" height=\"720\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-2.png 576w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-2-240x300.png 240w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-2-480x600.png 480w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-2-330x413.png 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-2-19x24.png 19w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-2-29x36.png 29w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic4-2-38x48.png 38w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/p>\n<p style=\"text-align: center; font-size: 12px;\">Image Credits:<a href=\"https:\/\/www.referralcandy.com\/blog\/referral-email-design-examples\/\">Referral Candy<\/a><\/p>\n<h2 style=\"text-align: justify; line-height: 150%; margin: 0cm 0cm 12.0pt 0cm;\"><span class=\"ez-toc-section\" id=\"Share_Page_%E2%80%93_The_page_where_your_advocates_get_their_referral_link_to_share\"><\/span><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; color: #0e101a;\">Share Page \u2013 <\/span><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; color: #0e101a; font-weight: normal;\">The page where your advocates get their referral link to share.\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-wp-editing=\"1\"><img decoding=\"async\" class=\"aligncenter wp-image-11110 size-full\" src=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic5.jpg\" alt=\"\" width=\"634\" height=\"720\" srcset=\"https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic5.jpg 634w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic5-264x300.jpg 264w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic5-480x545.jpg 480w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic5-330x375.jpg 330w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic5-21x24.jpg 21w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic5-32x36.jpg 32w, https:\/\/www.i-connectweb.com\/wp-content\/uploads\/2021\/08\/Pic5-42x48.jpg 42w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/p>\n<p style=\"text-align: center; font-size: 12px;\">Image Credits:<a href=\"https:\/\/squareup.com\/us\/en\">Squareup<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4Integrate_Your_Referral_Program_to_Your_Store\"><\/span><em><span style=\"color: #ffcc00;\">4.Integrate Your Referral Program to Your Store<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify; line-height: 150%; margin: 0cm 0cm 8.0pt 0cm;\"><span lang=\"EN-US\" style=\"font-family: 'Arial',sans-serif;\">Your referral program should be integrated into your website, and make sure it is seamless integration. Remember: even the most loyal customers will not participate if there are too many steps involved before collecting their reward.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5Launch_Your_Referral_Program\"><\/span><em><span style=\"color: #ffcc00;\">5.Launch Your Referral Program<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify; line-height: 150%; margin: 0cm 0cm 8.0pt 0cm;\"><span lang=\"EN-US\" style=\"font-family: 'Arial',sans-serif;\">Once your referral program is ready, launch it! Promote the program so your customers can discover it. The best way to promote it is to inform the existing customers through social media platforms, email marketing, etc. Mention the reward prominently as it will give them an incentive to participate.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6Monitor_Analyze_And_Improve\"><\/span><em><span style=\"color: #ffcc00;\">6.Monitor, Analyze, And Improve<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify; line-height: 150%; margin: 0cm 0cm 8.0pt 0cm;\"><span lang=\"EN-US\" style=\"font-family: 'Arial',sans-serif;\">Any marketing effort will go to waste if you do not monitor the performance. The good thing is that a referral program requires less maintenance, but you still have to make sure it is running smoothly. Optimize your program wherever necessary to get the best results!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO alone is no longer relevant and effective when it comes to digital marketing. With Google\u2019s ever evolving algorithms and tough online competition, you must put in extra effort to grow your online business. Building a referral program can give you that edge over your competition. This article tells you how to build a referral program into your online business. So, go ahead and start creating your referral strategy!<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Enter_Your_Email_to_Subscribe_to_Our_Email_Newsletter\"><\/span>Enter Your Email to Subscribe to Our Email Newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2735-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/11109#wpcf7-f2735-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"2735\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2735-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"row\">\n\t<div class=\"col-md-4 col-sm-4 col-xs-12\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Enter your name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-md-4 col-sm-4 col-xs-12\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Enter your email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-md-4 col-sm-4 col-xs-12\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBMIT\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"241\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s more important than a strong marketing campaign? The element of trust. People trust other people&#8217;s experiences and word of mouth more than anything else when it comes to purchasing. A study by Nielsen concludes that around 92% of customers trust the recommendations of their friends and families more than any other form of marketing&hellip;<\/p>\n","protected":false},"author":1,"featured_media":11131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is a Referral and How to Build a Referral Program into Your Online Business? - I Connect Web Solution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-connectweb.com\/blog\/what-is-a-referral-and-how-to-build-a-referral-program-into-your-online-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a Referral and How to Build a Referral Program into Your Online Business? - I Connect Web Solution\" \/>\n<meta property=\"og:description\" content=\"What&#8217;s more important than a strong marketing campaign? 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