Rolls & Royce: A New Impression

Digital marketing

圖片來源:https://www.rolls-roycemotorcars.com/

Challenge

The brand wanted to engage with the younger generation and create a new brand impression with them. They also wanted to promote new models of their cars as well as to build a more substantial brand presence and increase engagement with their customer base. 

In addition to that, the company also had to deal with the cancellation of their offline events (car shows, car launches, and showrooms) due to the Covid-19 pandemic.

The Approach

The best way to maintain and strengthen the brand’s presence, especially during the Covid-19 situation, was to transform to a vigorous online marketing.

Solution

We delivered a comprehensive strategy that covers multiple social media channels that include Google, Facebook and online influencers.

Conclusion

The band achieved 9.6 million impressions within 5 months to their website during the campaign period.

Achievement

 9.6 million impressions during a campaign
100 % increase in  Average visit time in website

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