Kioxia: A New Dawn

Digital marketing

圖片來源:https://www.kioxia.com/

Challenge

Kioxia had a change in their name, so they were worried that consumers might not be able to recognize their brand. Most of their consumers also did not hear about their products.

圖片來源:https://www.kioxia.com/

The Approach

A revival of a rebranded name requires a comprehensive strategy for their business so that the consumers would associate the new name with the existing brand. 

Solution

We started a vigorous effort of communication and engagement with consumers via native ads and PPC based on the brand’s concept. We also identified and included keywords from competing products and the original brand. 

Conclusion

Our targeted campaign managed to increase Kioxia’s brand awareness by 40% in only two months. 

Achievement

Increase brand awareness by 56% in a single month through PPC
Achieved 5.94 million impressions in 2 weeks

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