Kioxia had a change in their name, so they were worried that consumers might not be able to recognize their brand. Most of their consumers also did not hear about their products.
A revival of a rebranded name requires a comprehensive strategy for their business so that the consumers would associate the new name with the existing brand.
We started a vigorous effort of communication and engagement with consumers via native ads and PPC based on the brand’s concept. We also identified and included keywords from competing products and the original brand.
Our targeted campaign managed to increase Kioxia’s brand awareness by 40% in only two months.
Increase brand awareness by 56% in a single month through PPC
Achieved 5.94 million impressions in 2 weeks