Colour plays a critical role in design. According to Colourcom, it takes 90 seconds for someone to make a subconscious judgment about a product and about 90% of that judgement…
Keyword research impacts many significant areas of SEO like content creation, on-page SEO, promotion, and more. Keyword research determines your target audience, what they want and how you can grab…
Search engines discover, analyze and organize the content available on the internet to offer relevant results that satisfy the search queries. For websites to show up in search results the…
Even in 2020 website owners are confused about which redirect to use – 301 or 302? In simple terms, a redirect is a way to send a search engine and…
Mobile phones form a great part of our everyday life today. Did you know mobile devices can increase the number of generated leads and the sales you make? If you…
Backlinks are an important part of optimizing websites for search engines. It does not matter whether you are new or experienced at SEO when it comes to backlinks. Every time…
SEO has become a very common term in the digital marketing world today. Every business with an online presence today requires the benefits of SEO. Being a multifaceted complex that…
Most marketing firms are either a consultancy firm or an agency. If you want to know how to start a business online in the marketing field then you first need…
The internet has had a huge impact on the world and our everyday lives. With the growth of the online world and e-commerce, digital marketing has become a huge business…
As internet penetration and technology grow, more and more people are taking an interest in web design. Two terms you must have heard from a web designer are user interface…
Web design seems like a tough and complex task but thanks to the evolution of technology and internet penetration, it is easy to create a website today – just use…
In today’s competitive market who does not want to rank their local business on search engines – Google, Apple Maps, and Bing, etc.? Since Google holds 90.1% of the total…
SEO is an abbreviation of search engine optimization, and it is the most important aspect of building a website. In this article, we will explore the basics of SEO, so…
SEO, also known as Search Engine Optimization has become a buzzword over the last decade or so, but still many expertises are still confused on how to do it. When…
According to data from Search Engine Journal, 93% of online experiences start with a search engine. With Google, in particular, which holds about 90% of the search engine market. Even…
“Timing” is an important element of contextual marketing. It is important to serve your consumers the right content in the right timing. A company must clearly define consumer’s ethic group, making them feeling that the product is custom-made for them.
This year, I Connect are here to give you a hand with a list of gift guides to help you find the best holiday gifts through online — for any…
Through campaign experience, consumers could feel the difference of a product and evolve their purchase intention. From the consumer’s point of view and their personal experience, whether it is online…
Most of the analysis tool determines the source of traffic depending on the HTTP referrer. When a user browsed from website to website, the HTTP referrer will be recorded, and…
The Marketing Mix 4P’s are product, price, place and promotion. It is a marketing strategy structure that a company sets in order to develop products or find a target market.…
Loyalty marketing is based on strategic management, in which a company focuses on customer behavior loyalty by driving a customer loyalty programs. A good loyalty marketing strategy can make company keep up…