Digital ad campaigns have always been an integral part of digital marketing. It is an effective marketing strategy to promote a business and its products/services to increase traffic engagement and conversion. One of the most popular tools for digital ad campaigns is Google Ads. Google allows you to center advertising campaigns around your business objective and attract irrelevant customers at the right time.
Today we will answer an important question, i.e., How can Google Ads help you advance your business goals? Before we answer this million-dollar question, first, let’s dive into the basics.
Note: This question is part of the official Google Ads Search Certification Knowledge Check Assessment, Grow Your Business with Google Ads Check your Knowledge section and Google Ads Display Certification Knowledge Check Assessment.
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What Are Google Ads?
Google Ads is an online advertising tool that worked as a pay-per-click (PPC) platform for search engine results pages (SERPs) of Google and Google-owned platforms. These are the paid ads displayed on the first page of results when you search anything on Google. They are usually laid out in a row of images with copies underneath. Sometimes also laid out in the same manner as the rest of the results with [Ad] next to the URL.
Google Ads uses advanced learning algorithms and machine learning-based auction time bidding to maintain complete control of your campaign and read your message effectively. The best thing about Google Ads is that it offers you merciful tools to optimize your ad campaign and achieve the best results possible.
Why Is Google Ads Important?
Google processes more than 5.5 billion searches every day.
Remember that Google Ads appear on the first search results page. Now imagine the number of views those ads must get – we are talking about billions here! Thus, this is why Google Ads is one of the most crucial marketing tools for paid online advertising.
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Now that we know what Google is and why it’s important, let’s answer the real question.
The Million Dollar Answer
Here is the solution to this question, and the correct answer is marked in Yellow:
- (A) Google Ads helps you build awareness
- (B) Google Ads help in driving online, in-app, in-person, and over-the-phone sales
- (C) Google Ads helps influence consideration of your products and services
- (D) All of the Above
So, the correct answer is “all of the above” because Google Ads helps spread brand awareness, drive online sales, and influence consideration of your product/service. Here is the detailed explanation:
(A) By Building Awareness Of Your Brand
In today’s competitive digital marketing landscape generating brand awareness has become harder than ever, especially when trying to reach a specific target audience. However, this is where Google Ads can help you.
Marketers love Google Earth for PPC campaigns because it’s efficient and convenient. Plus, you can see, monitor, measure, and improve ROAS (Return on Advertising Spend). Moreover, your ad appears in the top search result, which is your ticket to traffic, because: the top 3 search results get 75% of the traffic (Source: Backlinko).
(B) By Driving Online, In-App, In-Person, And Over-The-Phone Sales
When your ad appears on the first search results page, it is bound to get some traffic. This is because only 0.78% of Google searchers go to the 2nd page of SERPs (Ahrefs) – meaning the remaining 99.22% traffic clicks on the first page results.
So, with Google Ads, your business is getting more views and clicks. This higher traffic can lead to higher leads – driving more online, in-app, in person, and over-the-phone sales.
(C) By Influencing Consideration Of Your Products and Services
Google Ads target potential customers and show them relevant ads at the right time. This affects the customers and draws them towards your product/service. Your ads can help you generate traffic, increase visits and receive more engagement.
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(D) All Of the Above
The correct answer is all of the above because Google Ads helps you with all the above-mentioned benefits. However, if you look at it rationally, you will realize that it is a step-by-step process.
Once the search results display your ad relevant to the search keywords, the viewer will click on the ad and land on your page. If your page satisfies search intent and influences them to consider your product/service, they will purchase.
However, the whole process is a bit more complex, and many other factors are at play. Moreover, paid advertising is only one component of search marketing. You need to invest in other aspects; these include website design, content, user experience, etc. Here are some factors you should keep in mind:
- Suitability and relevancy of keywords
- The competitiveness of your chosen keywords
- Design and quality of your ad
- Using the right call to action
- The quality of your website
- Overall SEO strategies
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So, to reap the benefits of a Google Ads, optimize your campaign and don’t overlook the other factors. 70% of marketers prefer SEO to PPC because it is considered more effective (Source: Impact).
By implementing SEO with the Google Ads campaign, you can customize your ads to reach more traffic and generate more awareness, thus receiving more clicks, driving more people to your website, and increasing sales.
Google Ads is a highly effective PPC marketing tool, but whether it will work for you or not depends on how you use the platform. Design high-quality ads and make sure they are relevant to your target audience. An effective Google Ads campaign will result in brand awareness, more traffic and more sales.