Promoting your business online is much more difficult today than it was a decade ago, thanks to the complexities of online searches and social media digital marketing. The digital marketing…
Search Engine Optimization might seem like something that is only for improving the ranking of a website. However, various SEO tools and strategies are used to achieve the ultimate goals…
An algorithm is a predefined set of pathways that one should follow when solving specific problems. Google, the world’s most-used search engine, has a fixed set of rules that it…
Since the major Google algorithm update in 2018, the medic update, the term EAT has been in the lexicon of many SEOs. EAT represents three main ranking principles that Google…
The goal of search engines is to provide people with the correct results for their searches. Google, the largest search engine, is constantly collecting and analyzing data to help people…
An SEO expert is a specialist who optimizes websites in order to get higher rankings on search engines. Since SEO is still a relatively new field, there is no traditional…
Content marketing is a significant part of SEO. It involves creating and sharing online materials such as videos, social media posts and blogs to stimulate the viewer’s interest. Based on…
SEO trends are continuously changing and evolving but for years H1 tag has remained a significant factor for SEO. To find out the truth about this claim continue reading this article.…
About 93% of all online users start their online experience with a search engine (Source: Nine Stats) and these search engines use meta tags to serve users with relevant content.…
Colour plays a critical role in design. According to Colourcom, it takes 90 seconds for someone to make a subconscious judgment about a product and about 90% of that judgement…
Keyword research impacts many significant areas of SEO like content creation, on-page SEO, promotion, and more. Keyword research determines your target audience, what they want and how you can grab…
Search engines discover, analyze and organize the content available on the internet to offer relevant results that satisfy the search queries. For websites to show up in search results the…
Even in 2020 website owners are confused about which redirect to use – 301 or 302? In simple terms, a redirect is a way to send a search engine and…
Mobile phones form a great part of our everyday life today. Did you know mobile devices can increase the number of generated leads and the sales you make? If you…
Backlinks are an important part of optimizing websites for search engines. It does not matter whether you are new or experienced at SEO when it comes to backlinks. Every time…
SEO has become a very common term in the digital marketing world today. Every business with an online presence today requires the benefits of SEO. Being a multifaceted complex that…
Most marketing firms are either a consultancy firm or an agency. If you want to know how to start a business online in the marketing field then you first need…
The internet has had a huge impact on the world and our everyday lives. With the growth of the online world and e-commerce, digital marketing has become a huge business…
As internet penetration and technology grow, more and more people are taking an interest in web design. Two terms you must have heard from a web designer are user interface…
Web design seems like a tough and complex task but thanks to the evolution of technology and internet penetration, it is easy to create a website today – just use…
In today’s competitive market who does not want to rank their local business on search engines – Google, Apple Maps, and Bing, etc.? Since Google holds 90.1% of the total…