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Digital Marketing, SEO

The 10 tips for digital marketing in 2020

September 21, 2020 by iconnect in Digital Marketing, SEO

Promoting your business online is much more difficult today than it was a decade ago, thanks to the complexities of online searches and social media digital marketing. The digital marketing…

Digital Marketing, SEO

10 Best SEO Tools for Website Optimization

September 20, 2020 by iconnect in Digital Marketing, SEO

Search Engine Optimization might seem like something that is only for improving the ranking of a website. However, various SEO tools and strategies are used to achieve the ultimate goals…

Digital Marketing, SEO

Google Algorithm Update History: How Does It Affect Ranking System

September 18, 2020 by iconnect in Digital Marketing, SEO

An algorithm is a predefined set of pathways that one should follow when solving specific problems. Google, the world’s most-used search engine, has a fixed set of rules that it…

EAT and SEO: Why Is It Important?
Digital Marketing, SEO

EAT and SEO: Why Is It Important?

September 17, 2020 by iconnect in Digital Marketing, SEO

Since the major Google algorithm update in 2018, the medic update, the term EAT has been in the lexicon of many SEOs. EAT represents three main ranking principles that Google…

Digital Marketing, SEO

What is Knowledge Graph and Structure Data: A Brief Guide to Improve SEO

September 16, 2020 by iconnect in Digital Marketing, SEO

The goal of search engines is to provide people with the correct results for their searches. Google, the largest search engine, is constantly collecting and analyzing data to help people…

Digital Marketing, SEO

How to become an SEO expert : The top 10 thing you need to know

September 15, 2020 by iconnect in Digital Marketing, SEO

An SEO expert is a specialist who optimizes websites in order to get higher rankings on search engines. Since SEO is still a relatively new field, there is no traditional…

Digital Marketing, SEO

The 5 Tips of Content Marketing in SEO

September 8, 2020 by iconnect in Digital Marketing, SEO

Content marketing is a significant part of SEO. It involves creating and sharing online materials such as videos, social media posts and blogs to stimulate the viewer’s interest. Based on…

Digital Marketing, SEM, SEO

How Important Is Header Tag: An Improvement of SEO

June 1, 2020 by iconnect in Digital Marketing, SEM, SEO
SEO trends are continuously changing and evolving but for years H1 tag has remained a significant factor for SEO. To find out the truth about this claim continue reading this article.…
Digital Marketing, SEM, SEO

Meta Tag in SEO: Why is it Important?

May 30, 2020 by iconnect in Digital Marketing, SEM, SEO
About 93% of all online users start their online experience with a search engine (Source: Nine Stats) and these search engines use meta tags to serve users with relevant content.…
Digital Marketing, SEM, SEO

Colour Theory that Every Designer Should Know: A Brief Guide

May 20, 2020 by iconnect in Digital Marketing, SEM, SEO
Colour plays a critical role in design. According to Colourcom, it takes 90 seconds for someone to make a subconscious judgment about a product and about 90% of that judgement…
seo
Digital Marketing, SEM, SEO

How to do Keyword Research for SEO

May 12, 2020 by iconnect in Digital Marketing, SEM, SEO
Keyword research impacts many significant areas of SEO like content creation, on-page SEO, promotion, and more. Keyword research determines your target audience, what they want and how you can grab…
crawling, analyzing, indexing
Digital Marketing, SEM, SEO

How Search Engine Works on Website: Crawling, Analyzing, Indexing

May 10, 2020 by iconnect in Digital Marketing, SEM, SEO
Search engines discover, analyze and organize the content available on the internet to offer relevant results that satisfy the search queries.  For websites to show up in search results the…
Redirect
Digital Marketing, SEM, SEO

301 vs. 302 Redirects:Which is best for SEO?

May 6, 2020 by iconnect in Digital Marketing, SEM, SEO
Even in 2020 website owners are confused about which redirect to use – 301 or 302? In simple terms, a redirect is a way to send a search engine and…
Digital Marketing, SEM, SEO

The guide of mobile SEO in 2020

April 30, 2020 by iconnect in Digital Marketing, SEM, SEO
Mobile phones form a great part of our everyday life today. Did you know mobile devices can increase the number of generated leads and the sales you make? If you…
Digital Marketing, SEM, SEO

How to Build and Evaluate a Backlink

April 27, 2020 by iconnect in Digital Marketing, SEM, SEO
Backlinks are an important part of optimizing websites for search engines. It does not matter whether you are new or experienced at SEO when it comes to backlinks. Every time…
Digital Marketing, SEM, SEO

5 SEO Trends for 2020

April 25, 2020 by iconnect in Digital Marketing, SEM, SEO
SEO has become a very common term in the digital marketing world today. Every business with an online presence today requires the benefits of SEO. Being a multifaceted complex that…
Digital Marketing, SEM, SEO

What is the Difference between Agency and Consultant?

April 22, 2020 by iconnect in Digital Marketing, SEM, SEO
Most marketing firms are either a consultancy firm or an agency. If you want to know how to start a business online in the marketing field then you first need…
Digital Marketing, SEM, SEO

How to Start a Career in Digital Marketing?

April 19, 2020 by iconnect in Digital Marketing, SEM, SEO
The internet has had a huge impact on the world and our everyday lives. With the growth of the online world and e-commerce, digital marketing has become a huge business…
Digital Marketing, SEM, SEO

The Difference Between UI And UX

April 12, 2020 by iconnect in Digital Marketing, SEM, SEO
As internet penetration and technology grow, more and more people are taking an interest in web design. Two terms you must have heard from a web designer are user interface…
Digital Marketing, SEM, SEO

Web Design Guide for Beginner

April 10, 2020 by iconnect in Digital Marketing, SEM, SEO
Web design seems like a tough and complex task but thanks to the evolution of technology and internet penetration, it is easy to create a website today – just use…
Digital Marketing, SEM, SEO

What is Local SEO?

April 10, 2020 by iconnect in Digital Marketing, SEM, SEO
In today’s competitive market who does not want to rank their local business on search engines – Google, Apple Maps, and Bing, etc.? Since Google holds 90.1% of the total…
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