What is a Lead Funnel and How to Build One?
Steady leads ensure consistent customers and sales. But, finding new leads is the most challenging element for a business. In Hubspot’s State of Marketing Report 2021, 61% of marketers ranked…
Top 20 WordPress Plugins You Should Install
Whether you have a new website or a blog you run, there are certain WordPress plugins you should have. Installing plugins will help in your blog or website development by…
How to improve my website design: The 10 tips you can follow
Designing a good website is like baking a cake. You need to find the right balance of ingredients to make the best possible product. Like a cake, almost anyone can…
How CSS Animation, Transition and Transform Can Improve User Experience?
Better user experience leads to higher conversions. According to Forbes, better UX design could yield conversion rates up to 400%. To enhance the user experience, you do not need a complete website…
Why Do You Need To Know About SERP? How Does It Make SEO Better For Websites?
SERP stands for “search engine results page”. When you search for something on a search engine, the first page that shows up is an SERP. Take a look at this…
What Is Keyword Cannibalization?
Optimizing your content for similar terms and phrases might make your rankings suffer from keyword cannibalization. You will be reducing your chances of ranking on search engines (Google) as your…
White Hat SEO vs. Black Hat SEO
When it comes to an industry as extensive as SEO, you will get many opinions about the most effective way to approach website optimization. While many tactics work, deciding on…
What Is A Lead Magnet And How To Create It?
Magnets are an effective marketing tool intended to gain a prospect’s contact information. These magnets take a lot of time and effort to produce. Email lists, podcasts, contests, and video…
The 10 tips for digital marketing in 2020
Promoting your business online is much more difficult today than it was a decade ago, thanks to the complexities of online searches and social media digital marketing. The digital marketing…
10 Best SEO Tools for Website Optimization
Search Engine Optimization might seem like something that is only for improving the ranking of a website. However, various SEO tools and strategies are used to achieve the ultimate goals…
Google Algorithm Update History: How Does It Affect Ranking System
An algorithm is a predefined set of pathways that one should follow when solving specific problems. Google, the world’s most-used search engine, has a fixed set of rules that it…
EAT and SEO: Why Is It Important?
Since the major Google algorithm update in 2018, the medic update, the term EAT has been in the lexicon of many SEOs. EAT represents three main ranking principles that Google…
What is Knowledge Graph and Structure Data: A Brief Guide to Improve SEO
The goal of search engines is to provide people with the correct results for their searches. Google, the largest search engine, is constantly collecting and analyzing data to help people…
How to become an SEO expert : The top 10 thing you need to know
An SEO expert is a specialist who optimizes websites in order to get higher rankings on search engines. Since SEO is still a relatively new field, there is no traditional…
The 5 Tips of Content Marketing in SEO
Content marketing is a significant part of SEO. It involves creating and sharing online materials such as videos, social media posts and blogs to stimulate the viewer’s interest. Based on…
How Important Is Header Tag: An Improvement of SEO
SEO trends are continuously changing and evolving but for years H1 tag has remained a significant factor for SEO. To find out the truth about this claim continue reading this article.…
Meta Tag in SEO: Why is it Important?
About 93% of all online users start their online experience with a search engine (Source: Nine Stats) and these search engines use meta tags to serve users with relevant content.…
Colour Theory that Every Designer Should Know: A Brief Guide
Colour plays a critical role in design. According to Colourcom, it takes 90 seconds for someone to make a subconscious judgment about a product and about 90% of that judgement…
How to do Keyword Research for SEO
Keyword research impacts many significant areas of SEO like content creation, on-page SEO, promotion, and more. Keyword research determines your target audience, what they want and how you can grab…
How Search Engine Works on Website: Crawling, Analyzing, Indexing
Search engines discover, analyze and organize the content available on the internet to offer relevant results that satisfy the search queries. For websites to show up in search results the…
301 vs. 302 Redirects：Which is best for SEO？
Even in 2020 website owners are confused about which redirect to use – 301 or 302? In simple terms, a redirect is a way to send a search engine and…