SEO has become a very common term in the digital marketing world today. Every business with an online presence today requires the benefits of SEO. Being a multifaceted complex that depends greatly upon the trends in search engine strategy, SEO is constantly changing and evolving.
Today, we will talk about the top 5 SEO trends you should not ignore in 2020. So, without wasting any more time, let’s dig right in!
Top SEO Trends in 2020
1.High-Quality Optimized Content
Content is the lifeblood of SEO as it affects all aspects of SEO – from the structure of your website to link building to internal linking strategy and more! Therefore, or your online success in 2020, focus on high-quality content creation that is rich and relevant.
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Being of the major factors of attracting organic traffic, make sure your content is engaging and touches all the important areas of your topic. Moreover, your website content should be detailed, valuable, well-written, well-edited and should provide a good user experience.
Keeps these key points in mind to optimize your content for the latest SEO trends:
Long-tail keywords make about 70% of all search queries (source: Neil Patel), hence, optimizing your content for such keywords and phrases will help build demand for your content.
Optimizing content according to the audience is also one of the backbones of quality content marketing. Understand who your audience is and how they search. Understand what they want and solve their queries through on-point and authoritative content. This will allow you to generate relevance within your content.
The internet is global – it reaches far beyond the city or country you live in. Therefore, it is time to invest in good localization of your content. Websites with poorly translated content are restricted to their location and will not drive global traffic. To attract visitors from different parts of the world, editing your website content for the local language is significant.
2.Voice Search Optimization
With the advancement of technology and innovation, the world has seen a rapid evolution of smart devices. Not long ago robotics and automation were unknown to mankind, voice search was still a brittle concept but today it is real. The trend of voice searches is quickly taking over and impacting the online world.
Voice-enabled tech makes users search the web using just a voice command. You no longer have to open the search engine and type the whole query – just say it! Unsurprisingly, being able to search and lookup any kind of information you want only by using your voice rather than typing it, is way more easy and convenient. This is the reason why the voice search trend is on its way to a bright future.
Thanks to mobile searches and smart assistance, voice searches are a significant part of total online searches today. Moreover, it is said that voice searches will make up more than 50% of the searches in 2020. Like any other digital upgrade, if your business does not join the voice search bandwagon then you’ll be left behind. Hence, it is time for entrepreneurs and small businesses to make the most of this opportunity.
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71% of people use voice search for common tasks (source: Oberlo). Thus, the way to get your business found online is by getting listed on all the relevant directories and listing sites. Join Google My Business, Apple Maps Content Listing, Bing Places Listing and other listings for Alexa, Siri, and Cortana.
Track and monitor your backlink quality, keywords and other measures of voice search optimization to control how voice search influences and increases your business. By taking the lead and grasping the increasing number of customers using voice searches you will undoubtedly observe a boost in the ROI of your optimization strategies. Hence, having your business optimized for voice search will give you exposure and ultimately more business.
Engagement plays a significant role in determining your online reputation; these include bounce rate, dwell rate, time on page, return visits, click to call, comments, social shares, etc. Engagement metrics are also one of the factors Google uses to evaluate the quality of your content and for search engine rankings. One great way of improving your engagement metrics is through influencer marketing.
Marketing your content/product/service through influencers is a type of affiliated intelligence marketing that boosts the overall SEO strategy of your business. It’s simple, anything that an influencer endorses will have high engagement metrics which will make your business appear more trustworthy and relevant. Hence, online influencers are the new-age marketing tool you need to use in 2020.
4.Focus on E.A.T
With the evolution of technology and SEO practices, the search engine giant Google is becoming better at understanding the depth of your content – particularly words. Google uses an algorithm called Bidirectional Encoder Representations from Transformers (BERT) that comprehends the user’s intent behind a search query.
Latest BERT update allows it to better intercept and understand the relationship and context between words. This means that high-quality content that is easy to read and understand by BERT will be ranked higher as compared to nonsensical content filled with keywords.
Thus, E.A.T is a writing principle that comprises three ranking features of good content:
Expertise: Quality content written by expert writers
Authority: Authority content meaning it should be relevant to the user needs and the theme of the website
Trustworthiness: Build backlinks to make the website appear trustworthy and reliable
Any content that satisfies E.A.T and other features of high-quality content will have a better chance of being ranked as compared to one with out-of-context content.
Mobile phone users makeup 87% of the total internet users. This is why search engines are now focusing on mobile SEO to improve the mobile search experience. To make the most of SEO in 2020 is important that you incorporate mobile SEO strategies to attract greater traffic and higher conversion rates.
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It is time to think beyond rich snippets, responsive designs, and accelerated mobile pages. Optimizing your search engine ranking for mobile searches incorporates mobile layouts, mobile-friendly email marketing strategy, simple and robust navigation, schema structure and more.
By optimizing for mobile SEO, you will not only enhance the user experience but also rank higher which will ultimately result in high traffic and ROI.
It’s 2020 and SEO remains the most potent digital marketing strategy to gain long-term benefits. However, now the competition is tougher than ever – with millions of websites battling to get a share of organic traffic. To get an edge over your competitors, keep up-to-date with the latest SEO trends and make the most of it.
We hope the 5 SEO trends mentioned in this article will be enough for you to improve your SEO strategy for 2020.