With Stories, Live, and IGTV gaining in popularity, the use of vertical videos is becoming more and more common. For example, you can now upload vertical videos without black bars on the side on Youtube. Youtube will automatically adjusts the video to suit the screen size.
2. Checkout on Instagram
In 2018, Instagram launched Shoppable Posts function, to allows followers buy the product directly, as this make IG‘s shopping process even more seamless. This function is continued to grow and has raised IG advertising to a new level.
3. Instagram Stories Ads
Instagram has numerous ads such as feed ads, stories ads, video ads, carousel ads, and even Instagram collection ads. According to Instagram own Statistic, about 400 million users view Stories every day and one-third of the most-viewed Stories are from brands.
With Instagram stories ads, an enterprise can promotes between the sections of the stories you’re watching, the average user can expect to see a lot of ads when viewing and be highly targeted.
In June of 2018, less than two years after launching Stories, Instagram released a brand new function IGTV to offset the defects of Instagram which is only can post a short video before. An IGTV can be up to 60 minutes long, and won’t disappear even after 24 hours.
Brands can use IGTV to publish exclusive content as well as video to answer questions about the product a tutorial that guides consumer on how to use your product more efficiently.
Micro-brands are small-scale establishments that usually focus on a particular area like specific style clothing or cosmetics for Single-demand. So, it may not necessarily need a lot of followers but need more accurate followers. As compared to other social media networking sites that have less than 0.1% regular engagement, Instagram boasts a whopping 4%, is more suitable for a small-scale to reach their potential customers and show their brand.