1.Essential Skills of Writing
The basic skill of a copywriter is to master the correct grammar, word choice, and punctuation. Write with proper tone, feeling and emotion and try not be over-stamped or use gorgeous words, as long as you can clearly convey your ideas and achieve your goals. A copywriting will appear in a variety of platform, you must customize the most suitable copywriting according to different platform and different purpose.
2. Research Skills
A copywriter always needs a plethora of data and market survey to support your proposal.Therefore, you must understand what keywords to strike, and how to get the most out of your results will make that process quicker and easier.
3. Awareness of User Experience
User experience is the way someone interacts with, feels about, and uses your website. Many of us think that a good copywriter must know a basic of SEO, conversion rate optimization and web design. Those are great skills to have, but we believe that good copywriter are not necessarily to acquire this skill instead to care about the user’s experience. Once you meet the high quality of user experience, SEO, CRO or UXD will be automatically improved.